Sun TV spearheads channel war in south

After waiting for nearly seven years to launch his first four channels, Kalanithi Maran, the 35-year old chairman and managing director of Sun TV, is now going all out and launching four new channels within a span of seven weeks.May 19 saw the launch of their new Telegu movie & music channel, Teja TV. The channel is expected to take on market leader Ramoji Roa's Eenadu TV. The total ad revenue for the state is about Rs 1.3 billion and Eenadu has the lions share of almost Rs 600 million, Sun's Gemini is second with Rs 400 million share.

Sun also launched its second Kannada channel, Ushe Tv which is also a music and movie channel. Though the channel has no competition in the state, (the only popular satellite channel in the state is Sun's Udaya TV) the move to start another Kannada channel is seen as more of an defensive step. This is because the all the state needs is another Kannada channel and there will be a huge dent in the ad revenue distribution in the state. Udaya TV, incidentally grabs a huge chunk of almost Rs 600 million out of the total market of Rs 850 million. The other channel is the state owned DD-9. 

Apart from this Maran also plans to launch a 24-hour news channel, Udaya News, which will air news in Kannda and English.

This major offensive on Maran's part is unlike his characteristic behaviour which he has displayed in the past. But if you have indusrty heavyweights like Subhash Chandra and Ramoji Rao as your competitors it is definitely justified on Maran's part to go all out in trying to get the first move advantage.



Latest Reads
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories