Sony strikes deal with Echostar for US return next month

After being off for close to a month in the US, Hindi entertainment channel Sony Entertainment Television is looking at making a comeback by next month. The channel inked an agreement with Echostar on 22 May in the US under which the DBS service will distribute it to Dish Network subscribers. Dish has close to 6 million subs in the US. 

Echostar has made a minimum guarantee (MG) commitment to Sony team to bring it on to its platform. If subscribers cross a particular level, says SET COO Rajesh Pant, "we will get the MG plus a percentage of the subscriber fee. Now if these two put together cross a certain threshhold, we will get a higher percentage of the subscription fee."

The SET management is working out a plan to enable earlier subscribers on the EABC platform on DirectTV to migrate to the Echostar service. They have already invested in dishes and boxes for Direct TV. "We will give them incentives to migrate like free dishes and boxes or price-offs on both," says Pant.

SET, along with an EABC-produced channel Network Asia had close to 7,000 subscribers before it went off the air. Pant says packages are being worked out with $14.99 for a single channel; $24.99 for two channels. The other channels on the ethnic Dish platform are: B4U, Zee TV, Zee Gold, TV Asia.

Pant points out that SET is set to expand the US team so that it can push better in the US market. "We are looking at distribution and marketing and advertising professionals," he says. But the service will first have to get going and pacify Indian denizens who have been quite irritated by its untimely shutoff from the DirectTV platform.

Latest Reads
Big Trunk Communications bags digital mandate of Discovery Kids channel in India

Big Trunk Communications, a Mumbai-based full-fledged creative digital agency, has acquired digital duties for Discovery Kids channel in India.The business was won as part of a pitch against leading digital agencies.

Television TV Channels Kids
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories