Television

CNN goes south Asian with a vengeance

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/31/Untitled-1_20.jpg?itok=CVl5gJ0_

Waking up to the competitive environment in the most promising country after China, CNN has decided to launch a television service specific to south Asia beginning 1 July. Popular programmes are to be rescheduled for prime television viewing (beginning 20:00 hours daily), apart from offering locally produced shows specific to south Asian countries like India, Pakistan, Bangladesh. 



"This huge region has many CNN viewers who have wanted their own channel for some time. CNN's new channel for South Asia is the network's biggest strategic move for many years," CNN International President Chris Cramer.



Under the new programming line up, CNN will have regional news on the hour, CNN's 'World News' every half-hour, plus special programming strands on technology and science and CNN's feature programming. 

New shows, produced locally, will also be developed for the South Asia service. 



"The launch of the South Asia channel is the next step in CNN International's ongoing regionalisation strategy and demonstrates our long-term commitment to the increasingly important South Asia region," said CNN International senior vice-president Rena Golden "CNN will continue to be vigilant in the region by bringing on board talent familiar with regional sensitivities and the socio-political environment."

Audiences will get more than their fill of CNN's popular anchor, Riz Khan, who will feature as a prominent presenter on the new channel. Additionally, business programmes will continue with 'Biz Asia' airing in prime-time and more regular business updates to be introduced from CNNfn's correspondent in Mumbai. 



"The Indian sub-continent is an important market for CNN and this new service will be an attractive offering for both viewers and cable operators. By time-shifting our programme schedule, the South Asia service will allow CNN's most popular programmes to reach viewers in the region during their prime time viewing hours," said Turner International India managing director Anshuman Misra.



The network will fully upgrade its current analogue signal to the advanced digital mode significantly improving the signal quality for local audiences. The CNN South Asia signal will be available via the PanAmSat-4 satellite. The IRD boxes will be distributed in South Asia by Turner International India Pvt. Ltd., which also distributes TCM, Cartoon Network and HBO. 



Will CNN's initiative be welcomed in India? It's quite likely that it will. Reason: it has in recent times gained cachet with Indian audiences, especially after its coverage of the Indian plane hijacking in Afghanistan. And because Indians and south Asians want the American view on the developments in the region.



But other issues will have to be tackled first: the pricing package for the digital service, and the response by other news services such as Star News, the BBC, Zee News, and the gaggle of other news channels that are expected to launch in the not too distant future. The BBC has a tremendous lead on it because it had started localising a long time back, the other services are run by locals.The Indian and south Asian trek for CNN has just begun.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/ranjana.jpg?itok=gQ7qNPBm
Ranjana Mangla joins Star Sports as VP - emerging sports

Ranjana Mangla has joined Star Sports as vice president - emerging sports, Indiantelevision.com has learnt. Ranjana, who took charge of her new role on Monday, was the national revenue head of India Today TV in her last gig.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/satymev.jpg?itok=MBG_4h--
Watch the World Television Premiere of Satyameva Jayate on 15th December only on Zee Cinema

We all have seen corruption and apathy in the government and police force etc.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/zee.jpg?itok=UKtrNPBG
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/priyanka_0.jpg?itok=XRpmy4tA
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/kanada.jpg?itok=n7Tw9omO
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/gaana_0.jpg?itok=2uYr4Xr9
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/aaj-t.jpg?itok=9a_rPb1K
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/khelo-india_0.jpg?itok=AcpU6Vh1
Khelo India Youth Games, Maharashtra 2019 is Bigger and Better!

Building on the roaring success of the inaugural edition of the Khelo India School Games, Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more- with the evocative ‘#...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/tata.jpg?itok=qExrssTe
IndianOil to fuel Tata Open Maharashtra

Organisers of Tata Open Maharashtra today announced Indian Oil Corporation Ltd. coming on board as a valued partner for the 2nd edition of Tata Open Maharashtra to be played at the Mhalunge Balewadi Stadium, Pune.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories