Television

MTV gets advertising diarrhea

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In the music channel segment, the belief is: the more the merrier. Yes, Channel [V] is in the thick of a storm with Zee TV taking potshots at it and the government also taking it to the cleaners for airing a show which had two girls stripping on a dare. Now MTV has thrown its mite into the fray by placing an ad which exploits the budding talents of the fart monster Gaseous Clay to tell the tale of how it is whipping the competition.

The ad has Gaseous Clay, telling advertisers and their like to cut the crap and let's talk farts and figures. It goes on to say that MTV is beating the rest on several viewership parameters no matter which rating service is considered or which audience is. "MTV comes out smelling of roses", the ad says compared to all the rest. The ad ends with the line: "Music Television. No Shit" and urges marketers to come and place their ads on the channel.

Will advertisers buy the fart story or will they show it the finger? That's a loaded question which only time can answer. MTV, meanwhile, and marketers please go easy on the garlic. And on the verbal diarrhea. Cheers, wot!

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