MTV goes vice

MTV India has introduced a new post in its management. That of Vice-President. This has been a result of MTV India's continuing success as the number one youth music channel in the country. And there are rewards in it for those who have made it so. Cyrus Oshidar, Natasha Malhotra, Sanjay Puthli and Sanjev Hiremath have been promoted to the position of Vice-President. This is the first time anyone has occupied the post of Vice President in MTV India.

Cyrus Oshidar, Vice President, Creative, MTV India is known as the creative guru at MTV and is behind all the wacky, zany and entertaining MTV promos, tune in spots and VJ profiles on view on the channel. Right from the MTV Liftman to the new Gaseous Clay promo, Cyrus has done it all and along with his team has won several awards for MTV India including the A&M Youth Marketer of the year.

Natasha Malhotra, Vice President, Executive Producer, MTV India is a part of the strong, bold and vibrant team that makes MTV the No.1 music channel. Natasha is the one behind all the programming and vignettes on MTV besides handling the recruitment of VJs.

Sanjay Puthli, Vice President, Advertising Sales handles all the sales aspects for MTV India and has led to MTV's sales increasing by 100% in 1999 and starting of well in 2000 too. Sanjay and his team have ensured that more than 250 brands, both conventional youth brands and non-conventional youth marketers have used MTV as a successful medium to connect with the youth.

Sanjev Hiremath, Vice President, Network Development, Licensing & Merchandising is the man responsible for MTV being connected in over 13.4 million cable and satellite homes in India and other neighbouring countries. He is also the man behind MTV's latest business venture - Licensing and Merchandising including the new launch of the clothes and accessories line - MTV Style.

Both Alex Kuruvilla, Managing Director, MTV India & Senior Vice President, MTV Network Asia and Frank Brown, President, MTV Networks Asia have acknowledged the contributions of the four key members and expressed pleasure at their promotions.

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