Television

Broadcast Worldwide to rework on Tara Bengali programming

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The Rathikant Basu promoted Broadcast Worldwide's Tara Bengali channel is being rejigged by its programming team.

This decision comes in the wake of the recent survey conducted by IMRB at the behest of BWW for its regional channels (read: Broadcast Worldwide initiates broad-based research programmes). The survey found out that the viewers were overall satisfied with the kind of programmes being shown on the channel, but said that the programming was "too intellectual". Tara Bengali officials claim that the channel enjoys 100% awareness in the Bengali audience.

Speaking about the Tara Marathi channel, the channel officials said that they were expecting the results of the IMRB research in a short time. As far as the awareness about the channel was concerned, officials said that Tara Marathi has been accepted and appreciated in areas like Pune and Nashik. As far as Mumbai was concerned, the channel is not being received by too many households because the Hinduja-run InCablenet is proving a hurdle. It is reportedly demanding high carriage fees for retransmitting the signal.

It can be mentioned here that Star TV has been roped in as the distribution partner for Broadcast Worldwide but the details of the deal are still being worked out.

Meanwhile BWW also has plans to launch a comprehensive regional cultural portal aimed exclusively at the NRI audience. Webcasting its original television software on the Internet will be one of its activities.

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