Discovery Channel gets on to ground level promotions; to focus on Animal Planet

Discovery Channel seems to be working hard in increasing the penetration of the infotainment channel and increasing its popularity. It is working on the ground level to directly reach the audience.

As per the channel's plans to introduce a new series every three months, the channel has kicked off roadshows to promote its latest programme 'Raising the Mammoth' which will be launched on 12 March, 2000. It would be a part of 'Watch the World Over' series. Discovery Communications India has already got in Bernard Bulgues, the French explorer who was behind the path breaking expedition which excavated the still-intact remains of the 20,380 year old beast 'Woolly Mammoth'.

The French explorer is expected to interact with over 800 school children in Mumbai and will chat on

The channel already boasts that it has a penetration of over 15 million homes. The penetration of the channel rose tremendously following the introduction of the Hindi language feed.

Discovery Channel will promote its sister channel Animal Planet which will be its priority in the year 2000. It would work on increasing the distribution network of Animal Planet and would double the number of decoders to over 1,000 units. However, both the channels even though on similar lines, would have an identity of its own.

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