Showbiz TV to launch in first quarter of 2001

(Posted on 19 December 4:00 pm)

Production company Nimbus Communications has postponed the launch of its entertainment channel, ShowBiz TV, by two to three months.

Uday Sinhwala, Nimbus' Head of Television, said the channel will now be launching anytime in the next three months.

There were still some glitches to iron out, Sinhwala said, explaining the cause of the delay. "We don't want to tie ourselves to a launch schedule and then realise after the channel goes on air there are things which need ironing out," he said. Sinhwala added that their women's channel would go on air towards the end of 2001.

Informed sources have surmised that one reason for the postponement was that the programming library was not yet in place and additionally, the management feels the ad market is not buoyant enough to support such a channel currently.

Showbiz TV will be loosely modelled on E! which is a very popular showbiz pay channel in the US partly owned by Time Warner group Nimbus will also be picking up some content from E!

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