Zee presses revamp button...yet again!!!!

The Zee Group, in a major restructuring bid as advised by AT Kearney, has brought all of its diverse activities and businesses under four broad categories - content, corporate, access and education. The company's three lead businesses of content, access and education will have separate heads while support functions like strategy, human resources, finance, legal, corporate communications and marketing research will be handled by the head of corporate services. 

At a lengthy open house meeting in Mumbai yesterday, company chairman Subhash Chandra and heads of businesses along with AT Kearney, elucidated the entire structure and strategy of the company, which they claimed, was to ensure a vision for a common pursuit, purpose and goal. In the new dispensation, Alok Dutta, Chief Operating Officer, will be coordinating the content businesses. He will oversee broadcasting, including the businesses of all the Zee Network channels, portals, music, news and sports. Dutta will report directly to Chandra. 

R.K. Singh, who was the Chief Executive Officer and earlier responsible for all broadcasting has been designated Group Head of Corporate Services. He will additionally be overseeing international businesses that have been clubbed under the access environment. 

Dev Naganand will head the access business which comprises all the distribution driven businesses, including the businesses of cable networking now renamed Home Networking (HN), Direct-to-Operators (DTO), Direct-to-Home (DTH), Internet ISP through cable and numerous other Internet and ISP driven businesses. 

The fourth division, the company's education business will continue to be headed by Uma Ganesh. Zee, the management points out, sees a distinct convergence potential in the education business so will be developing it accordingly. 

A pro-active team for functions of finance and accounts, personnel, legal, planning and operations at the operative level will also support each Group Head. 

Besides the restructuring of the organisation, AT Kearney has also recommended that Zee should focus on building some new core competencies into the organisation, with special emphasis on collaboration with outsiders, more external focus on learning from customers, competitors and partners, greater focus on employment development, more systematic resource-based management and greater transparency in dealing with shareholders, employees, etc. 

The restructure also highlights the company's new vision of 'network selling' as opposed to 'single channel' selling. While in the past, Zee emphasised on selling channels as individual single channels, today, in its new structure synchronised with this strategy, more emphasis will be on 'network selling'. The Zee Group, says it, will reorganise according to the AT Kearney structure immediately. 

The management says that it is confident that the spotlight on the new structure will bring increased focus in the company's approach to content creation, on the one hand and distribution, on the other, even as corporate services seeks to foster alliances with new partners and collaboration with business constituents with greater zeal and gusto.

Latest Reads
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories