Television

MTV Youth Marketing Awards announced

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The results of the MTV and Indiatimes.com co-sponsored event, Youth Marketing Awards were announced yesterday. The criterion for the awards, which are divided into two sections: marketing and advertising, is that the campaign should be "out of the box". It shouldn't be something which you have seen before and it need not be popular.

The awards which were instituted by MTV, which calls itself the 360 degrees brand, three years ago have come a long way since then. They had some 50 entries last year and the entries have risen to almost 450 this year.

Shumit Roy, head of the Mumbai Ad Club Mumbai, is the convenor for these awards. According to him, "When I say out of the box I don't mean popular. I mean something which has never been done before. But it need not just be creative work. It should be appealing and groundbreaking both."

The results of the awards were as follows:

Print ad of the year:

 
Agency
Client
Campaign
Joint Silver
O&M
Britannia

Hide & Seek
Bullfight
Joint Silver
O&M
Onida
Lord Hanuman
Gold
Concept
Shiv Sena
Italian

Print ad of the decade:

 
Agency
Client
Campaign
Silver
Not Awarded
Gold
O&M
Pepsi
No to Coke

TV ad of the year:

 
Agency
Client
Campaign
Silver
Not Awarded
Gold
Not Awarded



TV ad of the decade:

 
Agency
Client
Campaign
Silver
Lintas
Bajaj
Tribals - Sunny
Gold
Contract
Chicklets
Fatso

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