FremantleMedia sees a ground-breaking sale of formats to Asia

CANNES: FremantleMedia International (FMI) has announced that it has sold a ground-breaking 25 formats to seven different Asian markets within the last year. FMI has closed two deals every month since taking over responsibility for format sales in the territory in 2013.


The breadth of formats represented by the deals range from talent shows to gameshows, dating and fashion formats. The latest deal sees the world record-breaking Got Talent franchise, which is co-owned and produced by Syco Entertainment and FremantleMedia, sold to Laos broadcaster LNTV3. It was concluded by FMI’s VP international distribution & home entertainment Haryaty Rahman.


Since taking over responsibility for local format sales 12 months ago, Rahman has been the architect of a range of deals that has ensured that Got Talent, Idols and The X Factor in Myanmar and Cambodia, became the first ever international talent or singing formats to have entered these markets. She has also successfully worked with broadcasters in the Philippines, Singapore, Malaysia and Taiwan to bring Asian audiences some of the world’s best-loved titles like Hole in the Wall, Family Feud, Total Blackout, Project Runway, The Noise and Take Me Out.


Rahman said, “We’re very proud to have sold the equivalent of two formats every month over the last year. It’s a ground-breaking feat and testament to the quality and desirability of FremantleMedia’s formats. It’s a huge advantage that we are based over here as it means we completely understand the requirements of local audiences and broadcasters, allowing us to match their needs with the breadth of titles we have in our catalogue to create the perfect fit.”

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