Specials

Case made for use of streaming media, digital intermediates

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2014/08/26/fi-top_7.jpg?itok=b79vGG_k

MUMBAI: At today's convention on technology for information, media and entertainment industry at Powai, technical experts held forth on the rapid development of technology and how television was benefiting from it.

Discreet's Aby Mathew said that the company was into content creation like 3D Animation, high end graphics for broadcasters. Clients include NDTV, Sony, ESPN, CNN, Fox.



"We have come a long way from the 1960's when computer graphics first started. Now there is talk of digital characters replacing humans. At Discreet our job is to help clients realise their vision. In the post production phase colour grading is the latest technology. This enables the filmmaker to colour correct the film. We will be launching a new software at next month's NAB. This will treat film like a non linear video session," Mathew said.

He further added that other components used include editing. This covers offline, online finishing, long format conform. Then there is visual effects which consists of composition, image manipulation, surrealism. The part that he dwelt on the most was digital intermediates which are selective digital posts within the celluloid process pipe. It is digital image data used for intermediate processing of film imagery, prior to final output and distribution.

"We are lucky as they have been around since the early 1990's. The processing offers greater creative control - non-linear editing, visual effects, synthetic imagery, color grading, multi- mastering."

He pointed out that the digital intermediate process would expand as post-production requirements drive the increasing use of digital imagery. First the section of the film wanted for treatment is taken out. After scanning you insert CGI images etc. Then the images are composited and finished. After this the final colour grading takes place and it goes back to the lab and from there back on to celluloid. The facility allows for both hi-def and low-def.

Today this process is easier as the digital to celluloid process has quickened over the years. It also allows for manipulation and management of large volumes of data. New art design is possible like in The Matrix,, Lord Of The Rings (LOTR). More importantly film restoration is possible. Frame by frame clean ups are possible.

Another advantage to the digital intermediate process is that high resolution scanning has gotten cheaper. It allows the user to make changes at any time and also create multiple versions. It also helps save costs. There is n9o need for crowd multiplication, blue/green screen, sets, locations and re-releases.

Millenium Films' Raj Tilak spoke about streaming media. It is real time access to video, audio content. This is played back by a client player. The content is processed by a specialized media server application. Research has found that 43 per cent of net users use streaming media for downloading clips. A possible problem is that due to download you have to wait. Also the downloaded content can be redistributed by the downloader, thus leading to piracy problems.

He also mentioned Video Lan which is an operating system frame. It can transcode a high bit rate file on demand for any medium. He said that revenues accrued from streaming media would go up to 20.6 billion in 2004.

 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/30/Vijay-Subramaniam.jpg?itok=CnCjlTo_
Amazon Prime Video India’s Vijay Subramaniam on content strategy, audience response, product proposition

India’s burgeoning over-the-top (OTT) space is witnessing an explosion what with aggressive competition brewing between home-grown and international players fighting for eyeballs and time spent. Amazon Prime Video, one of the leading global contenders, is aggressively expanding its Indian original...

Specials Event Coverage Content Hub
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/image.jpg?itok=b7Uo4Vru
Sony Pictures Networks' sports cluster's year in review, road ahead

In the tough two-horse race of Indian sports broadcasting, Sony Pictures Networks has had a slight edge over Star India when it comes to football events, while the latter holds the sway in Indian cricket. Currently, the NP Singh-led network is in charge of premier football properties like La Liga,...

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/iamge.jpg?itok=dcivEwoi
Inside ZEEL’s ambitious new bet on Zee Studios Originals

MUMBAI: 20 years of traversing across television networks and production houses, Ashima Avasthi now finds herself saddled in the hot seat at Zee Studios as head of its digital content arm. She's been quick off the blocks, equipping herself to be battle-ready within two months of her arrival at the...

Specials Event Coverage Content Hub
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/sun_0.jpg?itok=qe2OCQAU
Sun continues to shine on its namesake broadcaster

Television penetration is high in South India about 95 per cent as compared to the national average of about 65 per cent. A little less than forty per cent of television viewership in India is from South India. According to a Sun TV Network investor presentation, the addressable television...

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/year_0.jpg?itok=YmsXp7Oc
Star India awaits cricket bonanza in 2019 after solid sports growth in 2018

Uday Shankar, who was recently promoted to president of The Walt Disney Company Asia Pacific and chairman of Star and Disney India after the Fox-Disney units combined, has disrupted the Indian sports broadcasting business in the last couple of years.

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/12/Deepika_Tewari.jpg?itok=CH-WK1ee
Modern brand marketing methods not just digital-exclusive

The use of the internet and other digital media and technology to support 'modern marketing’ has given rise to the concept of digital marketing, and we at Tanishq believe that the focus has always been on building a 360-degree marketing plan, with seamless integration of products, services and...

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/12/aaa_1.jpg?itok=0Cnszvsa
Expectations from the brand and marketing industry in 2019

The world of marketing is perpetually changing with constant innovative practices in the field of social media and automated ad tech. As broad-brush marketing techniques have dwindled, brands are battling to maintain their originality and meet customer expectations in an ever-evolving...

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/12/st.jpg?itok=t88Gntxw
2019 OTT TV trends in Asia and India

2018 wrapped up as a fascinating year for OTT TV in Asia, with global content owners, Pay TV operators, and OTT players all ramping up their direct-to-consumer OTT offerings. With falling smartphone prices, OTT content market saw a boom in India as players across the spectrum set up shop. Original...

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/10/DTH.jpg?itok=ZQjy1M4D
TRAI tariff order, disruption posed challenges to DPOs in 2018

Distribution platform operators (DPOs) in India trod a tricky terrain throughout 2018. Both DTH and cable operators continued to face the heat of Jio FTTH, the rapid growth of over-the-top (OTT) platforms and the uncertainties posed by the implementation of the new tariff regime towards the end of...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories