Television and cinema can co- exist


MUMBAI:With television becoming the main mode of entertainment in the country today, the impact and growth of regional language channels, especially in the South, cannot be undermined.

The session on 'Regional media : Emergence of a new market', held on the second day at FRAMES primarily talked about regional cinema and how it needs to be taken beyond the respective region. It also stressed on regional media companies' ability to grow and diversify successfully in their territories and outside as well.

"Cinema and TV co- exist. Most of the popular programmes on Asianet channel are movie based comedy shows," said Asianet chief operating officer Mohan Nair, while stressing on the symbiotic relationship which regional cinema share with the regional channels.

"Television needs movies and is in no way a deterrent to the film industry. We have slots wherein we run movies only and Asianet for one has acquired movies which have not done well in theaters. Thus the film maker gets his audience and we do our bit for the industry," he added.

In a bid to explain why channels opt to step into film production, Nair said, "Unfortunately, the problems faced by channels, especially regional channels is that the cost of acquisition of movies has increased 10 to 20 times. In the 80's it was two to four lakhs and now it is close to 20 lakhs. This makes acquiring movies extremely unviable. We have so far made three films which have done well ".

"Each movie cost us 25 - 30 lakhs only. These such low budget ventures are fit only for channel premiers as they do not have mega stars like Mamooty or Mohan Lal and thus don't stand a chance outside." He also highlighted the fact that with proper streamlining , the two media - television and regional cinema can share a symbiotic relationship where television can promote the movies outside the region and thus interest distributors to show the movies in these areas".


The session: Regional Media: Emergence of a new market

Moderator: NFDC managing director Deepankar Mukhopadhayay

The speakers: L Suresh, Mg Director, Polur Ananda - Relevance of regional cinema to the national scene

Jabbar Patel- Can regional cinema be bilingual?

GV Films chairman G Venkateswaran - Taking regional cinema abroad

Asianet Communications chairman Raji Menon

Priya Cinema's Arijit Dutta - Taking regional cinema beyond the region

Latest Reads

The company is collaborating with Lakme Fashion Week and designer Anita Dongre

World Environment Day - 2018 is going to be special as India is hosting global celebrations of the event today. To commemorate the occasion, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded ‘The Earth Tee’ and designed by renowned fashion designer Anita Dongre, under its...

Specials Event Coverage Occasions
Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV’s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions
Ficci Frames and market concludes on grand note

The FICCI Frames and the newly launched content market as part of FICCI Frames 2018 concluded on a grand note.

Specials Event Coverage Ficci Frames
Screen Density: Lessons from the world & Exploring new business models

n Day 2 of FICCI FRAMES happening in Mumbai, there was a session on Screen Density in India attended by some eminent panelists consisting of Mr. William Feng, VP, Greater China, MPA, Kurt Rieder, Head-Theatrical Asia, 20th Century Fox, Kapil Agarwal, Joint MD, UFO, Kamal Gianchandani, Chief of...

Specials Event Coverage Ficci Frames
Broadcasters see positive future for TV in India

MUMBAI: The threat of OTT and integrated platform ecosystems like Android TV is at the peak. Its increasing penetration across all age groups may be a threat to the broadcasters in the coming time. But, it isn’t the case yet in India with 64 per cent TV home penetration and much room for growth....

Specials Event Coverage Ficci Frames
M&E stakeholders need to collaborate for growth: Sudhanshu Vats

MUMBAI: If the Indian media and entertainment (M&E) sector, poised to be Rs 2 trillion industry by 2020, is to be a force multiplier and up the present growth trajectory, then all the stakeholders, including the government, need to collaborate sinking differences, according to Viacom18 Group...

Specials Event Coverage Ficci Frames
M&E to cross Rs 2 trillion by 2020: FICCI-EY report

FICCI Frames 2018 saw the launch of its annual media and entertainment (M&E) report, this year by Ernst & Young (E&Y) titled ‘Re-imagining India's M&E sector’ which captures key insights from the exciting and fast growing Indian M&E sector.

Specials Event Coverage Ficci Frames
Ficci Frames 2018: Smriti Irani for highlighting M&E's economic importance

MUMBAI: Even as the Indian media and entertainment (M&E) sector is projected to cross $31 billion by 2020, Minister for Information and Broadcasting (MIB) Smriti Irani said yesterday it is imperative that the country as a whole projected the economic value that the industry lends to the country...

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories