Specials

DD scores points over satellite news channels

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2014/08/27/fi-top_1.jpg?itok=hlw6in30

MUMBAI: It took staid ole' Doordarshan to liven up proceedings a bit in the post lunch session on TV News - the new blockbuster.



After hearing satellite news channel CEOs gloat over their supposedly skyrocketing reach and increasing share of the media adspend, Doordarshan DG S Y Quraishi sparked off a mini furore by reeling off some 'hard facts' about television news in India.



Quoting TAM figures, Quraishi reminded the audience that while an Aaj Tak is content to have pushed news channel consumption from three per cent in 2000 to eight per cent in 2002, Doordarshan continues to hog between 89 to 93 per cent of audience attention in all TV homes. Even in C&S homes, DD commands a 58 per cent share, Quraishi claimed.



"A single bulletin on DD gets more audiences than the combined telecast of one 24 hour news channel" Quraishi told a cheering audience. Alleging that satellite news channels have a mere three hour odd original programming throughout the day, Quraishi said DD was the only channel that telecast original footage and news even in the dead of night. "Do I become a 24 hour news channel merely because I am a stuck record that plays the same thing over and over?" he questioned.

Aaj Tak CEO G Krishnan, who spoke earlier, outlined the phenomenal success route news channels in the country had taken, thanks to economic liberalisation, a high degree of competition and the entry of global consumer goods in the Indian market. "Television in India is growing at a faster rate (41 per cent) compared to the global rate (38 per cent)", he pointed out.

News channels, he pointed out, are the only ones that have grown in spite of the clutter in the television sector. Aaj Tak, he said, flourished becuase it adopted a stance that every audience is a news audience and was not dependant on time slots. "Daily news - that you can use" the credo adopted by Aaj Tak, the informal language it employed and building brand loyalty were some aspects that helped the channel rise to the top of the heap in the short span of a year, Krishnan said.

ANI chairman Prem Prakash, a veteran in the field of electronic journalism, zeroed in on the tremendous amount of advertising that bogs down news channels, and hoped for a future when it would be possible to view news shows without an ad break.

TV18 chief executive Haresh Chawla in his speech said that there is a huge latent demand for news, and viewers would only be happy to get multiple opinions via different channels. It would however be important to develop killer applications to enable differentiation between the various channels on offer, he pointed out.

 

The session: T V News - The New Blockbuster?

Moderator: Sahara TV's Mahesh Prasad

The speakers: ANI / Reuters director Prem Prakash, Aaj Tak CEO G Krishnan, Television Eighteen India chief executive Haresh Chawla

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/Ajit%20Mohan%20and%20Anil%20wanwari.jpg?itok=heQoHePx
Competing with Google & FB on free side and with Netflix and Amazon on subscription -- Hotstar CEO Ajit Mohan

One of the early movers in the Indian over the top (OTT) space, Hotstar – - part of the Twenty First Century Fox-owned Star India – has been setting a scorching pace for itself. In a nation where high data costs made customers wary of consuming content when on the move, it displayed a voracious...

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/Sameer_Nair-vidnet17.jpg?itok=D0sNjXrP
ALTBalaji is essentially everything that Balaji on TV is not: Sameer Nair

MUMBAI: It was in the year 1994 that Sameer Nair was hired as a director-producer in the television industry. Shortly later, he became Star Movies' executive producer.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/14/arnab.jpg?itok=H4wNrBGe
Republic to debut VR content from August for viewers

English news channel Republic TV will introduce its first set of 10-series VR (virtual reality) news stories for viewers on its digital platform Republic World next month in a move that could probably be a first for an Indian news channel.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/14/vidnet_2017_800X800.jpg?itok=Q7p3Y11-
Cable TV, DTH and OTT distribution

MUMBAI: Having an OTT service is not enough; you’ve got to get it out on every outlet possible, is something we all know. But are traditional TV distributors like DTH and cable TV open to giving them carriage? That was the topic of discussion on one of the panels at Indiantelevision.com’s second...

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/13/Vidnet-Story.jpg?itok=0kascM1t
VIDNET 2017: MINING THE BURGEONING OTT/VOD SECTOR

Leaders of India’s OTT, live streaming and video on demand ecosystem will be congregating at the Hotel Westin in Mumbai’s Goregaon suburb to participate in the second edition of indiantelevision.com’s industry confab VIDNET 2017- Content on the Go.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Ian-Barrett.jpg?itok=Pg3M8m2R
Telly awards: Mediaboss, Discovery, Disney, Fox & Viacom among winners

MUMBAI: The Telly Awards has named Mediaboss as a winner in seven categories in the 38th Annual Telly Awards. Two pieces received the highest honor, a Silver Telly. Mediaboss is an award-winning full-service production and post company creating content for distribution across all media platforms.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/FICCI.jpg?itok=4EpczuIP
Furthering 'Brand India': Film & entertainment buyer-seller meet at Festival de Cannes

NEW DELHI: A buyer-seller meet is being held during the Festival de Cannes 2017 to provide a platform for the Indian media & entertainment industry to showcase its product and services, strength and capabilities and further the image of “Brand India.” The meet is being organised by the...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/Elisabetta-Romano_0.jpg?itok=iXTtEynO
Ericsson launching virtualised MediaFirst video processing

MUMBAI: Ericsson has created the foundation for all IP and cloud native delivery models with the launch of Ericsson MediaFirst Management Controller and Ericsson MediaFirst Encoding Live 8.1.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/John%20Wastcoat_0.jpg?itok=yOu6Koio
File transfer & global collaboration: Telstra & IBM Aspera team up

MUMBAI: IBM has announced that Telstra has selected IBM Aspera to deliver simple, fast and secure media file transfer capability for Telstra Global Media Network (GMN) over the internet powered by Aspera Files.

Specials Event Coverage Occasions

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories