Specials

DD scores points over satellite news channels

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2014/08/27/fi-top_1.jpg?itok=vi3cwZl8

MUMBAI: It took staid ole' Doordarshan to liven up proceedings a bit in the post lunch session on TV News - the new blockbuster.



After hearing satellite news channel CEOs gloat over their supposedly skyrocketing reach and increasing share of the media adspend, Doordarshan DG S Y Quraishi sparked off a mini furore by reeling off some 'hard facts' about television news in India.



Quoting TAM figures, Quraishi reminded the audience that while an Aaj Tak is content to have pushed news channel consumption from three per cent in 2000 to eight per cent in 2002, Doordarshan continues to hog between 89 to 93 per cent of audience attention in all TV homes. Even in C&S homes, DD commands a 58 per cent share, Quraishi claimed.



"A single bulletin on DD gets more audiences than the combined telecast of one 24 hour news channel" Quraishi told a cheering audience. Alleging that satellite news channels have a mere three hour odd original programming throughout the day, Quraishi said DD was the only channel that telecast original footage and news even in the dead of night. "Do I become a 24 hour news channel merely because I am a stuck record that plays the same thing over and over?" he questioned.

Aaj Tak CEO G Krishnan, who spoke earlier, outlined the phenomenal success route news channels in the country had taken, thanks to economic liberalisation, a high degree of competition and the entry of global consumer goods in the Indian market. "Television in India is growing at a faster rate (41 per cent) compared to the global rate (38 per cent)", he pointed out.

News channels, he pointed out, are the only ones that have grown in spite of the clutter in the television sector. Aaj Tak, he said, flourished becuase it adopted a stance that every audience is a news audience and was not dependant on time slots. "Daily news - that you can use" the credo adopted by Aaj Tak, the informal language it employed and building brand loyalty were some aspects that helped the channel rise to the top of the heap in the short span of a year, Krishnan said.

ANI chairman Prem Prakash, a veteran in the field of electronic journalism, zeroed in on the tremendous amount of advertising that bogs down news channels, and hoped for a future when it would be possible to view news shows without an ad break.

TV18 chief executive Haresh Chawla in his speech said that there is a huge latent demand for news, and viewers would only be happy to get multiple opinions via different channels. It would however be important to develop killer applications to enable differentiation between the various channels on offer, he pointed out.

 

The session: T V News - The New Blockbuster?

Moderator: Sahara TV's Mahesh Prasad

The speakers: ANI / Reuters director Prem Prakash, Aaj Tak CEO G Krishnan, Television Eighteen India chief executive Haresh Chawla

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/19/Rajiv%20Aggarwal.jpg?itok=ejbn6g0o
FICCI keen on IPR awareness & enforcement to encourage innovation

NEW DELHI: Department of Industrial Policy & Promotion joint secretary Rajiv Aggarwal has said India’s IP framework was in the midst of a paradigm shift following the announcement of the National IPR Policy.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/21/Kazuo%20Hirai.jpg?itok=hs949we0
MIPCOM 2016 sets new records

CANNES: Record attendances at MIPJunior and MIPCOM, more World Premiere TV and International Screenings than ever, a remarkable Japan Country of Honour programme, a Personality of the Year, Shonda Rhimes, who packed delegates into her keynote interview and a tour de force opening keynote from Sony...

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/20/Roland-ROJAS-800x800.jpg?itok=47K7ywUf
BidSlate offers film buyers, content-owners negotiation platform

What if filmmakers didn’t have to rely solely on film markets and sales agents to sell content? And international film buyers had continuous access to a 24/7 international marketplace populated by an ever-growing catalog of content?

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/19/xtream-800x800.jpg?itok=Ah8yQClN
Two popular BMX content creators join XTreme video multi-platform network

XTreme Video, the leading Multi-Platform Network (MPN) for extreme athletes and creators with over 200 million views each month and more than 50 million social followers, today announced the addition of two of YouTube’s top BMX creators, KinkBMX and Boqer123, to the XTreme Video network. Heading...

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/19/insight-800x800.jpg?itok=2qQ-wKjH
INsight-Flare to produce reality competition 'The Line'

INsight TV has commissioned yet another new original format in Ultra HD, partnering with Flare Media to produce the reality competition The Line.

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/19/familier-taste-800x800.jpg?itok=70kJBQ7z
FremantleMedia brings 'Familiar Taste' to MIPCOM

FremantleMedia is bringing a brand new title to MIPCOM 2016, which promises to leave viewers feeling warm inside. Familiar Taste sees well-known faces thanking those people who have had a major impact on their lives by sharing with them a surprise meal they have cooked themselves.

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/17/the-verdict-800x800.jpg?itok=uH8q3HfI
MIPCOM: Beta Film delivers interactive TV-event 'The Verdict' throughout Europe

The interactive TV-event The Verdict continues its roll-out throughout Europe and will be simultaneously broadcast in six countries with additional territories to follow. The MOOVIE production by Oliver Berben (“Shades of Guilt”, “Hotel Adlon – A Family Saga”) will be screened in Germany, Austria,...

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/17/insight-tv-800x800.jpg?itok=EhAFbZA8
'Inside the Masters of Dirt' on INsight TV to have non-scripted reality series in ultra-HD

INsight TV has commissioned a new, non-scripted reality series Inside the Masters of Dirt with XTreme Video, which follows the crew that produces the popular freestyle motocross arena show of the same name. Featuring fearless leaders in extreme motorsports, XTreme Video will be the first to present...

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/17/Cyber-Group-Studios-800x800.jpg?itok=wn8u8HJB
MIPCOM: Cyber Group Studios signs deals with broadcasters, digital platforms

On the heels of MIPCOM Junior, Paris-based producer and distributor Cyber Group Studios continues to establish a strong presence worldwide by signing new agreements with buyers including major broadcasters and digital platforms for more than ten series of its catalogue. Deals cover players such as...

Specials Event Coverage Mipcom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories