Prasad says CAS rollout deadline has to be met;Sony Pictures International TV boss urges supportive regulatory environment


MUMBAI: This was THE high-power session of FRAMES 2003. "Can India make it: The Way Forward" was chaired this morning by the I&B minister Ravi Shankar Prasad with the keynote address by Sony Pictures, International Television president Michael Grindon.

While the other speakers included the likes of CNN International president Chris Cramer, (over a live video feed CNN headquarters in Atlanta), I&B secretary Pawan Chopra, actor Aamir Khan and director Shekhar Kapoor, for the television industry, all eyes were on what Grindon would say, especially with the CAS issue at the back of everyone?s mind.

There were two key points that stood out in Grindon?s speech. First was the emphasis that Sony was fully behind its television business in India. "Our financial commitment to Sony India is the largest anywhere outside the US," Grindon said.

The way forward, according to Grindon was that there should be a "supportive regulatory environment" in place which would allow for the full utilisation of the potential that new technologies offered. That was the only way that Sony?s core philosophy of bringing technology and entertainment together could be realized in India, he said.

Grindon said his company was "fully supportive" of CAS but expressed fears that the CAS rollout deadline might make for the introduction of systems that would soon be taken over by technologies thereby making them redundant. It will take some time to implement this system as there are no sufficient manpower and financial support provided by the government, Grindon said. There were insufficient decoders with the cable operators at present to meet consumer demands.

Grindon gave the example of the US to buttress his case. America passed the Telecom Act in 1996 to control spiraling costs of accessing cable channels, but still seven years down the line, Americans are still waiting for the benefits of that legislation with cable costs actually being higher than ever.

Prasad, as part of his concluding comments, reaffirmed his stance that the CAS deadline would not be pushed back. "The goal posts can be shifted as the situation warrants but serious intent means that there are deadlines that need to be met."

The government would do all in its power to act as a facilitator, Prasad assured, adding that as the CAS rollout progressed, practical exigencies that were thrown up could be dealt with. But for this, the process had to first get under way.

Prasad said that the government had never wanted to intervene in this matter. "We thought the question of addressability would be addressed by the markets." That didn?t happen, he said.

"As a politician, my primary concern is to the consumer," Prasad said. "Let people have choices. Let there be honest, transparent competition," he concluded.


The session: Can India make it: The way forward

Chairman: Minister for Information & Broadcasting Ravi Shankar Prasad

Keynote Presentations: Columbia Tristar International Television USA president , Michael Grindon

The speakers:CNN International president Chris Cramer, over a live video feed CNN headquarters in Atlanta), Four Feathers Production promoter Shekhar Kapur, minister of State for External Affairs Vinod Khanna, secretary, ministry of I&B Pawan Chopra, Aamir Khan Productions promoter Aamir Khan


Latest Reads

India To Host Fourth Edition of Global Partners’ Forum 2018 in December

This year, India will play host to the largest-ever Partners' Forum on 12th and 13th December 2018 in New Delhi. PMNCH (The Partnership for Maternal, Newborn & Child Health) will bring together 1,200 partners from over 100 countries dedicated to the Every Woman Every Child (EWEC) movement and...

Specials Event Coverage Occasions
SEPC pavilion makes waves at MIPCOM 2018

It was indeed a historic moment for India’s content creation, distribution and broadcast industry at this year’s MIPCOM which concluded at Cannes, France on 18 October 2018. More than 300 Indian delegates swarmed the French Riviera village – the largest delegation in the Reed Midem market-cum-...

Specials Event Coverage Mipcom
Casbaa becomes the Asia Video Industry Association

At an Extraordinary General Meeting of members today, Casbaa overwhelmingly approved the adoption of a new constitution and new name.

Specials Event Coverage Occasions
Wizcraft’s 4th broadway styled bollywood musical stage show comes to kingdom of dream

After a glorious run in Mumbai with over 100 shows, Balle Balle - The Biggest and Craziest Indian Wedding Musical theatrical show, is all set to woo audiences in Delhi NCR.

Specials Event Coverage Occasions
ConnecTechAsia Successful in Bridging the Digital Divide for Governments, Cities and Enterprises with Showcase of Latest Tech and Trends

ConnecTechAsia, the inaugural mega technology event comprising BroadcastAsia, CommunicAsia and the new NXTAsia wrapped up last week after an exciting three days of exhibitions and a summit covering the latest innovations in cloud, blockchain, AI, VR/AR, IoT, robotics, 5G, IP broadcasting, OTT and...

Specials Event Coverage Occasions
Lessons Learned With Bitcoin

Blockchain technology is one of the newest buzzwords in business. It is hardly surprising considering that the tech is having such an impact over so many different industries.

Specials Promonet feature
The company is collaborating with Lakme Fashion Week and designer Anita Dongre

World Environment Day - 2018 is going to be special as India is hosting global celebrations of the event today. To commemorate the occasion, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded ?The Earth Tee? and designed by renowned fashion designer Anita Dongre, under its unique...

Specials Event Coverage Occasions
Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV?s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories