Ficci FRAMES 2003, Asia's Biggest Convention on the Business of Entertainment is just a couple of weeks away. The event is scheduled to take place from 14-16 March 2003 at Mumbai. Once again, Indian Television Dot Com is associated with Ficci FRAMES 2003 as the 'Official Online Media Partner'.

As part of our association with FRAMES, we are doing a Countdown to FRAMES 2003 on Indiantelevision.com. This serves as a curtain raiser to FRAMES with quotes from the key speakers about their expectations from FRAMES and their views on the state of the Indian Entertainment industry.

We kick off the countdown with a brief overview from the Chairman of media buying major Madison Communications Sam Balsara on the state of the industry. At the convention he will participate in the forum on 'Advertising: How to make the rupee go further'.

Balsara says:

"Fragmentation has taken the charm out of television advertising and has disillusioned the advertiser. Television is no longer the sexy mistress it used to be for the advertiser in the mid and late 90s'.Channels need to bring back the sizzle for the advertiser."

Watch this space for more views of distinguished speakers at the convention.