| For Adlabs
Chairman, Manmohan Shetty, that clients and
customer satisfaction are topmost priorities underpins
some of the experiences from a long span of 30 years
that he shares with Nidhi Jain.
Lessons you learnt
The main thing that I feel personally is that
customer satisfaction is very important for the
growth of the industry. One should not compromise
on any kind of service provided. In every area
of business I worked in these past years, only
good work is appreciated. Don't compromise on
services. I will not compromise on any service
and would not allow my company to do so.
I have been lucky in some ways. I have been working
in the same company since the last 30 years and
most of the people are still the same. After Reliance
came in 2005 July, new people came in management.
It has been a blessing in disguise for the company
because with Reliance came a lot of money and
Brand value and our visibility became larger.
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It has helped us grow very fast since they came
on board in 2005. Our perspective has also changed,
all of which has added a lot values in the work
of the company. I don't think of any competition
as of now. In today's fierce competitive environment,
if a job is done really well, then there will
be no competition to face. Today, most people
are trying to cut corners and make money. For
us it is all about providing a good service; be
it quality popcorn or quality parking, it's all
about giving good service.
Chaos Theory
Well I haven't had any kind of chaos yet. We are
all in the job of growing bigger and working faster
because we all are under pressure.
People that influenced
I have seen people telling me that I am the role
model but I have never seen myself like that and
am not influenced by anyone personally. Because
I have had very different kinds of growth in my
personal life. I come from a very remote village
and success did not happen to me overnight.
Strategies
If anyone is just specialized it limits the capacity
to do something. We must look around to experiment
or try new things. If someone has blinkers for
15 years, suddenly remove it then think there
are so many other things one you can do. I think
that is how we picked up in Cinema and other productions.
Even if I had opened a blinker earlier, there
was always a restriction on funds. In July when
Reliance came we innovated. So the vision was
always there, only the right kind of strategy
and input was required. But there is a limit as
to when, what should be done. So we thought we
should have the right people at the right time
to implement the vision. We had money but we just
required the right management. That's why we took
a lot of time.
Changing rules
I don't think we have changed. Reform but don't
change. Actually we are in a learning process.
Ensuring that your team delivers
We have targets. We have 4 - 5 divisions like
production, distribution, multiplexes and so on.
Each one is given a target based on their performances.
How much investment we can do and what numbers
they have to give. So we ensure that every quarter
they come up with new targets and perform well.
That delivers the cause.
Fun part of your business
I enjoy when we process a good film and if the
results are good. I think I enjoy all my work.
I am very happy the way I work and how it's going.
A lot of people may not be as lucky as me.
I, Manmohan Shetty leader of today
Leaders are chosen by someone else - my employees,
my companies or the shareholders. I can't say
that I am the king. How they define leadership
is more important, whether I am a good leader,
average or poor. As per performances I think we
have grown all the time. I would not have grown
well today if the market conditions were not good.
There is no yardstick. I could have done it 5
years earlier maybe I would have never done it.
So is it correct? I don't know?
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