He Takes The High Road - Shashi Sinha

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Shashi Sinha -- President, Lodestar and regional media director, FCB Asia-pacific has a clear mindset, maintains lowest common denominator and yet is cutting edge.

Is that all you need to be a leader? Know more from the very intelligent, simple and subtle Shashi in a short and crispy conversation with Nidhi Jain.

@Words that describe you best….

Transparent and fair.

@How do you perceive life…

Happy, positive, adjusting quickly, independent.

@Journey till Lodestar…Greatly influenced by the outspoken Kurien Varghese at FCB.

@Turning point…

In FCB for 21 years, was not very calculative but worked best on Brands like Amul.

@Philosophies…

Live and let live.

@How do you make the team aggressive /get the best out of people…

I let people put their point of view across.

@Personal strength /weakness…

Strengths - family friends and networking (can't be alone).

Weakness - transparent, with no agendas.

@Handle stress…

Playing sport and watching TV.

@Biz Mantra…

"Value driven"

@Favourite book…

Bhagwada Gita; books by Indian authors.

@Movies…

Of late "Lage Raho Munnabhai".





@Brands you like…


Amul.

@Fitness mantra…

Walk.

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