He Takes The High Road - Shashi Sinha


Shashi Sinha -- President, Lodestar and regional media director, FCB Asia-pacific has a clear mindset, maintains lowest common denominator and yet is cutting edge.

Is that all you need to be a leader? Know more from the very intelligent, simple and subtle Shashi in a short and crispy conversation with Nidhi Jain.

@Words that describe you best?.

Transparent and fair.

@How do you perceive life?

Happy, positive, adjusting quickly, independent.

@Journey till Lodestar?Greatly influenced by the outspoken Kurien Varghese at FCB.

@Turning point?

In FCB for 21 years, was not very calculative but worked best on Brands like Amul.


Live and let live.

@How do you make the team aggressive /get the best out of people?

I let people put their point of view across.

@Personal strength /weakness?

Strengths - family friends and networking (can't be alone).

Weakness - transparent, with no agendas.

@Handle stress?

Playing sport and watching TV.

@Biz Mantra?

"Value driven"

@Favourite book?

Bhagwada Gita; books by Indian authors.


Of late "Lage Raho Munnabhai".

@Brands you like?


@Fitness mantra?


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