
| Title |
Simply
Selling
|
| Authors |
Nadine
Scott, Ingrid Callenbach- Bouwman,
Frank van Lerven, Greg Meadowcroft,
Stanley Needles, Philip Portal,
Hermanna Sillem- Fortuyn, Cornelis
Stolk |
| Price |
Rs.
125/- |
|
By: Chikita Kukreja
About the authors
Simply Selling has been written by
distinguished people who have vast experience
in their own field. This book is an outcome
of 20 years of experience and extensive
hard work of a team of sales professionals
from various nationalities.
Book
Review
Are
you looking for `simple selling' techniques
for your business? Do you need sales training
for you or your staff? Are you ready to
make more money? Then this book is a must
read for you.
Like
a true sales manual, Simply Selling
takes the reader through a detailed
process of selling in a very simplified
manner. Along with tried and tested exercises
for sales professionals, the author also
provides practical tips with factual examples
from the author's' personal experiences.
The
authors' question the often stated concept
'a sales person is a pushy low-life whomakes
you buy things you don't want or need.'
They put forth their point by making a
clear statement that if you don't want
it then why are you looking at it or listening
to what a sales person has to say.
Simply
Selling weaves in experiences from
the lives of established sales professionals
with a number of dos and don'ts. Agreeing
to the fact that it's really tough out
there in the market, the authors empathize
by saying, `none of us say that selling
is easy but we all definitely feel a sense
of achievement and satisfaction in our
sales careers.'
The author says selling is all about understanding
the market, knowing your product, and
couple this with the right attitude and
working habits.
The
little snippets that the author offers
help one understand the industry better.
As the chapters advance, there is a lot
to learn about making sales calls, understanding
the consumers mind, sales process and
to top it all; how to keep your clients
happy.
The authors talk about the importance
of meeting deadlines and time management
techniques. They portray examples to prove
the significance of networking and the
ways of getting to know more people who
can be useful in near future.
Simply
put, Simply Selling is a jargon
free manual which describes the process
of selling a product in this tough competitive
world. It provides great deal of practical
assistance to any sales person.
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