Bijoy A K
of the most influential business thinker-writers
of our time, Tom Peters is back with
a quick book on how to develop talent,
sell it and be it. In his typical,
informal `no-need-to-prepare' style,
Peters declares that the new professional
era is all about 'renewed individual
responsibility'. The author says that
in the new economy one cannot count
on any job being there for you. What
you can find is ways to move yourself
along with your company up the value
chain and into the heart of the new
Structured into five sections, the chapter
on talent is where he rubbishes the
long-term association with an organisation
as 'cubicle slavery'. To put it in his
words, `Lifetime employment at a corporation
(cubicle slavery) is out. Life-time
self-reinvention is in. The only fool-proof
source of job security is your talent.
And your talent will express itself
by building a scintillating portfolio
of `Wow' projects. And to get on with
the wow projects one has to think weird
as the times demand.
So, it's all about taking responsibility
of ones' professional life and taking
charge of our own lives. People's professional
qualities, not the character that matter
now. He writes, " What coporates
need is innovative, risk-taking, self
sufficient entrepreneurs and not smooth-functioning
organisation people," he elaborates.
The author drives home the point by
citing the example of his own Wow project.
"it was about rebranding my organisation,
the Tom Peters Company which took about
five years. The Daniel's formula can
work the magic: reward excellent failures,
Punish mediocre success.
a lighter vein, Peters likes to call
the USA, United States of 'Attitude'
and stresses that the key factor to
drive talent is attitude. The key to
survival really lies in building a brand.