I Have A Fetish For Gadgets: Anurradha Prasad


In Conversation with Anurradha Prasad Managing Director, BAG Films Ltd.

I start my day with

I suffer from a chronic backache so I start my day with yoga and some stretches. Earlier on, I had a trainer coming home every morning but now I just do all the asanas and pranayams on my own. Must say, yoga is also a great stress buster for me.

My diet mantra

I am a vegetarian and prefer food which is low on oil and spices. Breakfast is mostly sprouts, cottage cheese or maybe soyabeans. Prefer to use olive oil in my food which is light on the stomach. Lunch is mostly some soup, followed by dal, roti and sabzi.


I am not a very brand conscious person. Also, it's not like I grab things when I see them. I shop whenever I need to. For my western wear I prefer Armani suits. I mostly shop in London for my trousers where I get the right fabric and fitting. As far as Indian clothes go, I get them designed by Ritu Beri and Sapna Chopra.

Don't like very heavy or garish clothes. If I have to go with my husband Rajiv Shukla for a political get-together or a party, I prefer a Indian look with some Zardosi work or a Lucknawi look. When its about my official meeting then I go in for a little classy upmarket look. Whenever, I need something special designed, I just call up my designer friend Sapna Chopra who sends me the right dress and the jewellery to go with it.


Not very fond of gold jewellery. Prefer platinum, Kundan , Polki and Meenakari work.

Travel Destination

I love London and Dubai. Though Dubai is not so much of a tourist destination but everytime I go there I am really amazed at the progress the country has made. I also love exploring Paris and Italy.

Favourite Car Brands

I prefer cars which are spacious and functional. Currently, I drive a Lancer, a Toyota Corolla, Endeavor and Chevrolet Optra.


Can't do without my 20GB - ipod digital music player. It carries upto 15,000 songs, so whenever I am on the move I freak out on all the latest Hindi as well as English songs.

I have a great fetish for gadgets and gizmos. In fact, I keep upgrading my handsets all the time.

I am currently using Sony Ericsson - P900 which has a high-quality camera phone, video recording and a good gaming experience. I recently bought a Nokia 6630 which is a portable office and a modern rich media machine. It has video editing, email, web browser with broadband as well as a support enhanced media gallery for storing photos.

I also use Nokia 6680 which has two integrated cameras, video sharing capability, music player with stereo audio. It gives me a convenient email access with automatic download to send images and view documents while I am on the move.


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