"Smart effort makes women best for e-commerce biz": Funcart.in CEO Ritika Nangia


By Papri Das

With the advent of e-commerce and other related start-ups, one can see more and more women actively taking initiatives to set-up several business ventures, shrugging away the conventional notion that business is a man’s world. A fine example would be Funcart.in CEO Ritika Nangia. Her start up has been quite the talk of the town for providing innovative party merchandises online.

“Funcart.in being a unique party supplies portal brings to you unique theme based accessories for decoration and funky costume wearables,” shares Nangia, adding that the USP of Funcart.in is to make a party celebration memorable and fun through exclusive party items at an affordable price.

“Party supplies is still at a very nascent stage in India. With the standard of living going up and the youth of India constituting 1/5th of the total Indian population, parties have become the need of everyone. That’s the reason I wanted to set up an e-commerce venture, which would have good stuff at affordable prices, so that everyone can party without feeling the pinch on their pockets,” Nagia says putting the appeal for an all-stop online party shop into perspective.

She feels that there is a dearth of brick and mortar stores that caters to specific party needs such as pinsters party, adults birthday celebrations etc. “The Indian market shadows our culture and is marked by sellers who shy away from kinky accessories. But here at Funcart.in, we don’t play by the taboo rules, and cater to people who would want to enjoy like ‘seize the day’,” shares the 30 year old entrepreneur.

When asked if women have it easier to set-up e-commerce brands, Nangia replies in the negative. “I don’t think that e-commerce can be defined as a platform, which is easy for women entrepreneurs. The biggest hurdles in e-commerce are primarily the logistics, which are general and irrespective to gender handling it. I would say a smart effort is required to run an efficient e-com business and women are best for it.”


Born and brought up in a family where women spontaneously took part in the family business, Nangia naturally had the makings of an entrepreneur. Therefore, right after her Bachelors degree in Commerce and studying exports and retail management from NIFT Delhi, she started her own leather bags label Rits and Prikar. “But the label was under the family business group, and wanting to start something on my own led me to explore the idea of a online party accessories destination. And that’s how Funcart.in materialised in 2014,” she recounts. Now, almost a year old, funcart.in enjoys a fair amount of traffic and sells 200 units a day. But far from being complacent, Nangia aims to push the daily sales to a thousand units a day.

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