Vogue Fashion’s night out takes Mumbai by storm

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By Papri Das

‘A shopaholic’s paradise’ is what best describes the atmosphere at the seventh edition of Vogue Fashion’s night out in Mumbai. Organised by Vogue India, the event took Mumbai’s luxury shopping destination Palladium by storm on 2 September with exclusive merchandise, exciting deals and one of a kind surprise event for the thronging shoppers and fashionistas.

The event also attracted a crowd of young trendsetters and fashion enthusiasts who were seen posing and taking selfies in their statement wearables. And if the ladies raised the bar higher for high-end fashion with their maxi dresses, crops tops and designer accessories, the men stole the show with their edgy hairdos and comfortable yet funky T-shirts.

They left no stones unturned to up their game at the Vogue Photo booth, where Jean Claude Biguine styled them further. Along with laminated frames of their selfies, the best clicks also got complimentary three months worth of subscription of Vogue India.

What else was up for grabs? A scarf by Tarun Tahiliani, a jumpsuit by Shantanu & Nikhil, a dress by Masaba Gupta, a jacket from BODICE by Ruchika Sachdeva, a skirt from Ikai by Ragini Ahuja, earrings by Outhouse and many more. If that wasn’t enough, the merchandise for the evening were specially designed by two of the nation's top designers, Rajesh Pratap Singh and Anamika Khanna.

While the stores were brimming with excitement, the hotness quotient touched new heights at the mall’s very own lounge, Social, where celebrities poured in for the after party.

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