launches new range of women?s apparel


India's first online curated fashion and lifestyle destination, has launched a rare collection of women?s clothing and apparel under three different categories ? the demure Desi Diva, the saucy Party Queen and the tantalising Trendsetter.

The collections have been designed keeping in mind the distinct personal style statements and latest trends in fashion among women. With the mantra of ?New style every day,? aims at inspiring people to a superior lifestyle through an engaging and enriching experience by sorting their daily wear and occasional wear wardrobe. founder and CEO Sanjay Shroff said, ?We are India?s first online curated fashion and lifestyle destination that hosts flash sales with curated styles for a limited period with up to 70 per cent off. We curate designs from leading designers as well as the new stars on the horizon. The new launch of Desi Diva, Party Queen and Trendsetter has been designed specifically keeping in mind the new age fashionista.?

Right from choosing a range of exquisitely beautiful ethnic wear pieces that you can flaunt at social dos, to fun and flirty western wear designs that can keep you company at home and outside to a variety of home and lifestyle products; has it all to add a dollop of zing to your personality.

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