Diamonds are forever


By Papri Das

Tanishq has launched the second edition of the Farah Khan Collection. The jewellery range is an extension to the elaborate diamond jewellery collection line launched last year. Designed by renowned celebrity jewellery designer Farah Khan Ali, the collection is a take on the royal rhapsody of the Persian and Mughal aesthetics in a contemporary perspective.

Unveiled by Farah Khan Ali and Titan Company head of jewellery division Sandeep Kulhalli, inspiration was brought to life as beautiful models sashayed down the runway, draped in striking outfits, complemented by the stunning diamond jewellery designed by Ali.

Overjoyed with her second collaboration with the brand, she said, “I am extremely elated to announce the launch of the second edition of the Farah Khan for Tanishq line.”


When asked about her thought behind the collection, Ali said, “This collection is a recreation of a glorious era of grandeur, splendor and preciousness. Using intricate floral and bird motifs, it marks a royal celebration of exotic new forms, inspired by striking silhouettes and enchanting colors.”

The diamond accessories that the models sashayed in were crafted in 18k gold with diamonds and other precious stones like rubies, emeralds, pearls, citrine, amethysts and topaz amongst others. With an assortment of chandelier earrings, cocktail rings, pendant sets and bracelets, the collection has taken a step forward by adding multi finger rings, ring-earring sets, ear cuffs and front back earring sets to cater to the fashionable trend in jewellery today. 


Speaking about the target clientele for the collection, Kulhalli said, “This collection is for the Indian woman, who considers jewellery to be an extension of her personality. We are pleased to have Farah back in the Tanishq family as we celebrate the success of this stunning range of jewellery. We are confident this second edition will be as successful as the first one, if not more, and have an appeal amongst women of diverse age groups across India.”

The versatile collection can be paired with both ethnic as well as western outfits.

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