Parle targets health conscious consumer with new TVC

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Mumbai: Parle Products has launched a new TVC campaign, focusing on ‘Mindful Eating and Soulful Living’ for their new range of healthy biscuits – Simply Good, which consists of three products: Simply Good Digestive cookies, Simply Good Cream Cracker, Simply Good Digestive Slimz biscuits.

Catering to the health conscious consumer, the Simply Good range of biscuits focuses on the little joys of eating healthy. The TVC is about simply enjoying what you eat, rather than worrying about whether it’s healthy or not. It’s about how you feel and what you experience while eating that really matters and translates into a good life.

Speaking about the TVC, Parle Products general manager marketing Pravin Kulkarnii said, “The TVC is all about simplifying life and staying close to nature, which is exactly what the brand represents. With this new ‘Simply Good’ range, we encourage our valued consumers to live a healthy and fulfilling life.”

Parle Products deputy marketing manager Mayank Shah added, “We did an extensive research on what our customers want and are proud to present the ‘Simply Good’ range that is both delicious and healthy. Indian consumers are well aware about their wellbeing and there is an increase in healthy food consumption, which is becoming a part of their lifestyle. With the Simply Good Range, we are offering our consumers a choice of healthy snacks without compromising on the delectable taste.”

Parle’s Simply Good Digestive cookies are available across India in two packs sizes. The 250 gms pack is available at Rs 50, whereas the 100 gms pack is available at Rs 20.

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