Time stood still at India’s first ever luxury watch exhibition, Time Avenue Haute Horlogerie (TAHH)

public://images/exec-life-images/2015/10/23/Rajashree Birla at the day 1 of Time Avenue Haute Horlogerie exhibition (2).jpg

Time Avenue Haute Horlogerie (TAHH),India’s first ever luxury watch exhibition was, as expected, a grand affair. For three days, time halted and the spotlight shifted to luxury of top-notch time pieces for watch lovers who rushed to St Regis, Mumbai between October 17th and 19th 2015, to witness the most iconic watch fare of the country.

Organised by Time Avenue, the premier super luxury watch boutique, TAHH marks the beginning of a new chapter in the Indian luxury watch industry as watch lovers thronged to touch, feel and witness some of these most sought after timepieces in the world.

The exhibition, besides being the perfect rendezvous between watch makers and watch lovers, also proved to be a defining moment for everyone associated with the fine watches fraternity and expanded their horizons through a whole new level of interactions that unfolded.


For celebrities, it was a time calling of sorts when Mr Uddhav Thackeray, Aditya Thackeray, Neil Nitin Mukesh, Aftab Shivdasani, Kumar Gaurav, Javed Akhtar, Mrs. Rajashree Birla and others were seen admiring luxury watches from their choicest brands. The occasion was just right for Mumbai-based Time Avenue to announce the opening of their second store at Bandra, called ‘Time Avenue 2’ close to their first flagship store. Only this time, Time Avenue has raised its own bar and the promise is to bring some more world class watch brands at its second store while continuing to house the biggest collection of luxury watches in India.

“TAHH has been a dream come true for me. The turnout of so many distinguished guests and their unanimous appreciation for the initiative has reinforced our resolve to make the next edition an even bigger one,” said Viraal Rajan, Director, Time Avenue.“TAHH is a historical moment for India’s luxury watch industry. With 18 of the world’s most prestigious brands showcasing their finest creations, the watch lovers couldn’t have asked for more. And this is just the beginning,” said Anita Khatri, advisor to TAHH.

Participating Brands were Audemars Piguet, A.Lange & Sohne, Roger Dubuis, Breguet, Blancpain, MB&F, MCT, Chopard, Bvlgari, de Grisogono, de La Cour, Corum, Breitling, Omega, Baume & Mercier, Panerai, Parmigiani and Vertu. The time pieces gleamed and glittered as bright as the starry celebrities who made it to TAHH. Watch lovers in unison had only one word for all the luxury they witnessed at the Time Avenue Haute Horlogerie – ‘timeless’. 

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