CEO turns author


By Papri Das

94.3 My FM CEO Harrish M Bhatia has turned author. Bhatia’s book was recently unveiled in Raipur by Chief Minister of Chattisgarh, Raman Singh.

Titled 'Jiyo Dil Se – Live Your Dream,’ the book is based on 94.3 My FM’s brand philosophy and narrates how one should live life by following one’s heart. The book chronicles the emotions sentiments and experiences of prominent achievers from all walks of life. From Nobel laureate Kailash Satyarthi, World Champion cueist Geet Sethi, Bollywood divas Madhuri Dixit and Sonam Kapoor to Navjot Singh Sidhu, dance maestro Pandit Birju Maharaj and many more as role-models for various components of ‘Jiyo Dil Se.’

Bhatia said, “All of us deserve our place under the sun and there are enough and more opportunities today to live one’s dream. I have lived my life on certain principles and fortunately for me they manifested in our brand’s character too making it a wonderfully unique platform for me. I felt I owe to the youth of today to reflect on things in a positive, inspiring way for them to go out and live their dreams.”

In a style that’s chatty, ‘Jiyo Dil Se’ takes the reader through the basic ingredient of living life wearing one’s heart on one’s sleeve. The elements such as ‘be your own role-model’ and ‘living life with a passion’ among others have been so wonderfully penned that the book is like a perfect package for inspiration. So when the chips are down one could do with ‘optimism’ described so wonderfully in the book. Even when the going is good the author tells you to ‘let loose’ and ’spread happiness’ by doing something good for the society.

The book is sure to connect with everyone and particularly the youth. It is bound to create an instant emotional connect with readers. Interestingly the spectrum of people talked about and exemplified in the book ranges from the literary Pritish Nandi to youth icons Ranvijay Singh and Chetan Bhagat.

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