Specials

Greymatter to debut at MIPCOM 2013

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2014/08/06/cds.jpg?itok=auMD-VXV

Greymatter Entertainment – a 360 degree media company offering end-to-end creative solutions and production services for broadcast, celluloid and digital platforms – is debuting at this year’s MIPCOM with a host of new and innovative formats.

For a company which produces content across genres, including reality, music, travel, lifestyle, game show and documentary, participating in the world’s largest content market is possibly a natural next step. Says Greymatter Entertainment owner Rahul Sarangi, “MIPCOM helps you network with global content buyers. The market is also a platform for companies with new formats.”

So what’s on offer at the fest? “We will launch a factual documentary titled ‘Tribes of the World’, an award winning show ‘Bikini Café’, a never-seen before music reality format named ‘Remix’ and a series about unconditional love christened ‘Thanks Maa’,” Sarangi answers.

For the uninitiated, Tribes of the World is a factual documentary which explores the unexplored and unseen faces of tribal India. Bikini Café is about testing one’s entrepreneurial skills of owning a shack while Thanks Maa gives mothers a chance to relive their dreams.

Elaborating on his plans, Sarangi says: “We are looking at co-producing interesting formats/content under the genres we specialise. As far as selling is concerned, one of our music formats ‘Remix’ has been sold to a few markets and is distributed by Global Agency. We have also recently concluded a very successful co- production deal with Novovision on 52 x 30 min non-dialogue humour episodes for the global market.”

What does Greymatter expect to achieve at MIPCOM 2013? “As you would be aware, Indian broadcasters don‘t give rights to producers, but we have figured that if we have a global partner, then we can retain rights and make it a global success. We believe most of our formats are very differentiated yet palatable to the global audience,” explains Sarangi, adding: “We expect to strike some interesting co-production, distribution or strategic partnership with global companies that suit our profile.”

On the subject of markets, Sarangi says the company is open to any market, from America and Europe to the Middle East and Asia, as long as it shares Greymatter’s sensibilities. The firm will concentrate on platforms like IPTV, mobile and free to air.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Clifton-Dawson-800x800.jpg?itok=Crqosfkl
'17 to be year of survival for VR market

SINGAPORE: Though forecasts on Virtual Reality or VR are optimistic -- a study said it would be a $30 billion market by end of this decade -- these statistics do seem a bit unrealistic as many area of concerns are yet to be addressed.

Specials Event Coverage ASIA TV FORUM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/ATF-800x800.jpg?itok=qMTdQ-QY
ATF '16: Singapore company Xtreme Media wins $20,000 prize

Asia TV Forum & Market (ATF) and all3media International, the distribution arm of the UK’s leading TV production group, yesterday announced that Singapore-based production company, Xtreme Media, has won the inaugural ATF Formats Pitch competition, walking away with a prize worth S$20,000 from...

Specials Event Coverage ASIA TV FORUM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/ATF16.jpg?itok=iKJ7yAbp
ATF 2016 discusses secret sauce for Asian OTT's successes

SINGAPORE: The media and entertainment industry is known for its dynamic and unpredictable nature. With digital media taking an upward turn, over the top services are slowly making a mark and challenging traditional viewing methods. To address how effective are the various OTT models, the pre-ATF...

Specials Event Coverage ASIA TV FORUM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Tech-Storm.jpg?itok=kDssGeMQ
ATF to showcase over 700 hours of compelling Asian stories for global market

SINGAPORE: Singapore makes a strong showing at this year’s Asia Television Forum and Market (ATF) 2016, with the participation of 65 local media companies showcasing over 700 hours of compelling Asian stories for the global market.

Specials Event Coverage ASIA TV FORUM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/19/Rajiv%20Aggarwal.jpg?itok=ejbn6g0o
FICCI keen on IPR awareness & enforcement to encourage innovation

NEW DELHI: Department of Industrial Policy & Promotion joint secretary Rajiv Aggarwal has said India’s IP framework was in the midst of a paradigm shift following the announcement of the National IPR Policy.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/21/Kazuo%20Hirai.jpg?itok=hs949we0
MIPCOM 2016 sets new records

CANNES: Record attendances at MIPJunior and MIPCOM, more World Premiere TV and International Screenings than ever, a remarkable Japan Country of Honour programme, a Personality of the Year, Shonda Rhimes, who packed delegates into her keynote interview and a tour de force opening keynote from Sony...

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/20/Roland-ROJAS-800x800.jpg?itok=47K7ywUf
BidSlate offers film buyers, content-owners negotiation platform

What if filmmakers didn’t have to rely solely on film markets and sales agents to sell content? And international film buyers had continuous access to a 24/7 international marketplace populated by an ever-growing catalog of content?

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/19/xtream-800x800.jpg?itok=Ah8yQClN
Two popular BMX content creators join XTreme video multi-platform network

XTreme Video, the leading Multi-Platform Network (MPN) for extreme athletes and creators with over 200 million views each month and more than 50 million social followers, today announced the addition of two of YouTube’s top BMX creators, KinkBMX and Boqer123, to the XTreme Video network. Heading...

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/19/insight-800x800.jpg?itok=2qQ-wKjH
INsight-Flare to produce reality competition 'The Line'

INsight TV has commissioned yet another new original format in Ultra HD, partnering with Flare Media to produce the reality competition The Line.

Specials Event Coverage Mipcom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories