ADMC wins Premier League TV rights

The Premier League Limited has awarded Abu Dhabi Television’s Sports channels the exclusive Middle East rights to the Barclays Premier League for three seasons starting in 2010, the Abu Dhabi Media Company (ADMC) announced yesterday.

Click here for free Newsletter subscription!

The deal marks the first time that the region’s rights to the world’s most profitable football league were held by a non-pay-TV broadcaster. The rights are currently with Showtime Arabia.