New York Inks Tourism Deal with History Channel

NEW YORK (Reuters) - New York on Wednesday entered into a co-branding deal with cable TV's History Channel, aimed at boosting the Big Apple as a tourist destination.

Mayor Michael Bloomberg said the $19.5 million deal will see the city gain $15 million in free ads on The History Channel, $3.5 million toward the creation of an official New York History Center and for historic preservation, and $1 million in free programing.The television station will also develop walking tours of New York and contribute to the preservation of historic monuments and landmarks visited by tourists.