MUMBAI: Ignitee Digital Solutions Pvt Ltd, India?s leading digital marketing company made a significant start in the sports sector by roping in Harsh Bhogle for 3 minutes pre match review for T20 world cup on social networking platforms.

Ignitee has successfully leveraged Harsha?s 3 minutes pre match review on social platforms like Facebook, Twitter, You Tube, Rediff i share and myspace.com. The profiles created on these social media networks witnessed a huge numbers of fans participating in discussions and putting across their thoughts and views on the same.

The huge response from social media marks the beginning of a new opportunity for advertisers. Social media offers a platform to the advertisers to be associated with extremely expensive propositions in such fashion. Moving from the traditional formats of TVC?s and AV?s; a new format such as this, would enable a whole new range of advertisers to also take advantage of the digital medium and be associated with such high-value propositions.

The video blog is available on http://youtube.com/harshat20 where it has more than 20 lakh combined views and has won a number of YouTube honours such as Most Viewed Sports Video of the Day, Best Rated Video of the Day and Most Subscribed Sports Channel of the month.

Harsha?s T20 profile on Facebook has crossed the magical 5 digit mark and stands at over 10,000 today. All this was achieved in a matter of 18 days. The page is available on facebook.com/harshat20.

Commenting on the occasion, Harsha Bhogle, Cricket Commentator, says, ?This platform is definitely going to create enough buzz around it in social media which has been picking up extensively among the audiences. Ignitee has done really well thus far. I am certain that they will take the buzz campaign to a different level with their creative minds.?

Speaking on the occasion Mr. Shankar B., National Business Director, Ignitee Digital Solutions Pvt Ltd said, ?This is a different project for us, a very challenging one, considering the Craze of the T20 World Cup and the acceptance from audiences. Through the campaign that we have crafted for them, we have ensured the same to be very contemporary and current, focusing on the cricket fans. With the success of such an initiative, we plan to roll out some more propositions in the future.

Speaking on the occasion Mr. Gautamm Mehra, Chief SocioSearch Architect, Ignitee Digital Solutions said, ?This has been a very exciting campaign for us. We?ve ideated and implemented a set of revolutionary techniques to promote the video blog. Its been a raging success with it touching such huge numbers in less than three weeks! This campaign has been a shift from promoting traditional offline content, to syndicating exclusive content for the online medium.?

For this initiative Ignitee has partnered with ITM (The Institute for Technology and Management) to reach to maximum audiences.

MUMBAI: This week take a walk on the wild side with host Kim Jagtiani as she visits Kenya. Glide over the Savannahs in a hot air-balloon and learns the moves of the Maasai Mara locals. The quest of spotting the ?Big Five? in their natural habitat will leave you mesmerized. It sure is a sight to behold to see these animals in their element.

Don?t miss the Kenyan Safari on ?10 Things To Do Before You Say Bye? on Tuesday 1st June at 10.00 PM and the repeat telecast on Saturday 5th June at 8.30 P.M only on NDTV Good Times.
 

MUMBAI: This weekend, ET NOW brings an all encompassing weekend for your viewing pleasure. Meet Steve Ballmer, CEO Microsoft in conversation with Anand Mahindra, on Technoholik get all your questions answered about 3G services and plan your holiday with Investor Guide. All this and more on this weekend, only on ET NOW!

CEO Speak with Steve Ballmer
Catch Anand Mahindra, Vice Chairman and Managing Director of Mahindra & Mahindra in conversation with Steve Ballmer, CEO, Microsoft as they discuss the new economy and the changing business dynamics, the growth and evolution of IT industry in India and also talk about how businesses can look to IT to increase their profitability. Watch this exclusive interview this weekend only on ET NOW.

Saturday 29th May: 0130pm & 0730pm
Sunday 30th May: 0300pm & 0830pm

Technoholik
On Technoholik, catch the debate over 3G gaining momentum with 3G auctions getting over and the services about to be rolled out soon! Get all your questions answered about 3G services right from the change in the services to mobile experience! Also, get your weekend dose on the latest launches with the best picks right from Samsung‘s all new slider e-book reader to Dell‘s iPad killer. Also do catch the reviews on HTC EVO and Apple Mac Book Pro on the ‘Gadget Picks of the Week‘ only on Technoholik!

Saturday 29th May: 0800pm & 1100pm
Sunday 30th May: Noon & 1000pm

Fedex International Business League
The Fedex International Business League is a special series on ET NOW that recognizes and rewards some of the most innovative and efficient small and medium businesses in India that have continued to grow despite the rough tides of recession. Watch the first episode of this three part series as it profiles some of the SME‘s that participated and those who were short listed.

Saturday 29th May: 0600pm
Sunday 30th May: 0400pm

Earnings Roundtable
As another financial quarter draws to an end, industry experts and analysts come together for a discussion and attempt to understand and gauge market conditions at the close of the quarter for various companies. Watch them as they discuss the performance of companies and related sectors in the first quarter of the calendar and how their performance has had an impact on India‘s financial growth, only on ET NOW.

Saturday 29th May: 0630pm
Sunday 30th May: 0430pm

Investors Guide
This weekend with Investors Guide, find out the best way to plan a holiday with your family. Investors Guide will take you through not only the right preferences for the holidays but also the best ways to pay for them giving insights about choice of payments between loans and investments.

Saturday 29th May: 12:30pm
Sunday 30th May: 10:30pm & 0700pm

MUMBAI: The season of humour, fun and rib tickling comedy is back on STAR Gold! The channel brings you the much awaited festival of comedy with the best of films and unlimited laughter that will keep you hooked to your television screens. Starting 23rd May, STAR Gold will showcase the ?Salaam-E-Comedy? film festival airing comedy entertainers every Sunday to Thursday at 8 pm till 24th June. Promising a non-stop dose of laughter is ?Hasi Ka Hafta? presenting back to back comedy movies all day at all time bands from 21st to 24th June.

STAR Gold has been the pioneer in honoring Indian Cinema?s comic talent with Comedy Honors over the years. This year the channel presents ?Salaam-E-Comedy? and ?Hasi ka Hafta? as a tribute to the comic talent in Bollywood by showcasing the best of comedy movies from its distinguished film library.

?Salaam e Comedy? promises non stop laughter with films like C Kkompany, Welcome, Chandni Chowk to China, Bhagam Bhaag and a host of other comedy flicks. ?Hasi Ka Hafta? will showcase back to back entertainers including Chal Chala Chal, Raja Babu, Hero No 1, Masti and many more that are sure to have you reeling with laughter.

Your wait for the ultimate season of comedy ends here!

Get ready for laughtertainment at its best as ?Salaam ?e-Comedy? and ?Hasi Ka Hafta? make way to your homes with STAR Gold!
 

MUMBAI: Zee Cinema has partnered with a Pune-based non-profit organization International Cultural Exchange (ICE) to present the 5th chapter of the ICE Digital Short Film Festival.

The festival is designed to help some of the finest short films made by talented and budding filmmakers in India find an audience. Zee Cinema will select three outstanding films from amongst the thirty short films screened at the festival and showcase them on the channel in a dedicated slot in the coming months. Additionally, the films will also be played on Zee Premier.

The festival, spanning over three days from 20 May, will be held at S. M. Joshi Foundation, Pune between 6 and 9 pm everyday will have no entry fee.

Said Zee Cinema Business Mohan Gopinath, " ICE, that has in library short films ranging from one to twenty minutes, has been conducting this award for the last four years. This year we decided to team with them since we wanted to unearth talented filmmakers from across the country and give them a chance to showcase their finest work on our network.

"When the festival is underway, we will select a few good films that will be aired on our channel in the coming months."

The short films, that will be screened at the festival, will touch upon a wide array of subjects ranging from table manners, to Mumbai locals, to abortion, to the insecurities faced by the father of a beautiful 16-year old, to the current craze of the Farmville application on Facebook.
 

MUMBAI: Argosy, a leading UK-based international supplier of HD broadcast cables and studio infrastructure products, today announced that together with its joint venture partner company, Argosy Cable Asia Sdn Bhd, it has rebranded it business in Malaysia to Argosy Broadcast Asia Sdn Bhd (ABA), to present a more representative name for the company?s expanded product portfolio. Based in Kuala Lumpur, ABA will continue to serve broadcasters, media owners, systems integrators and installation contractors across South East Asia. ABA will showcase products from its wide ranging broadcast infrastructure portfolio at next months Broadcast Asia 2010 in Singapore (15-18 June) on stand no. 7N4-03.

?We have been successfully trading as Argosy Cable Asia for the last eight years, but were keen for our company name to truly illustrate the broad range of products we offer and customers that we now serve in the region,? said Steve Wingrove, director, Argosy Broadcast Asia. ?The new company name Argosy Broadcast Asia is perfectly representative of this expansion and allows us to consolidate our brand ? beyond just the supply and distribution of cables ? and strengthen our operations across the region to more effectively serve customers in these key markets.?

ABA?s portfolio will comprise of an array of high-definition (HD) and fibre optic products including a broad range HD video cables, connectors, high density HD video patch panels, MDUs, routers, audio jack fields, KVM switches, racks, cable drums and Sonarae, its audio monitoring system as well as a variety of video accessories. Argosy is internationally renowned for distributing well-established broadcast infrastructure brands including those from ADC, Belden, Draka, ISIS, Neutrik and most recently, Miranda ? as well as its own Argosy-branded products.

?In recent years our infrastructure product range has expanded to allow us to offer a truly ?one-stop-shop? to customers wishing to fit out their HD production facilities,? said Mike Purnell, director at Argosy. ?Customers will continue to receive the first rate local service and support they have come to expect from Argosy ? and with products stocked locally in Malaysia, we will ensure faster and easier delivery response times to other countries across the region.?