• Suvarna creates worlds biggest friendship band to promote Classmates

    Submitted by ITV Production on Aug 02

    BANGALORE: Suvarna created the biggest friendship band as part of World?s Friendship Day celebrations and Classmates promotions. Measuring 1200 meters in length, this supposed to be the lengthiest friendship band ever created. Though the attempt was to create 2000ft (610metres), the team ends up with 1200metres band covering the National College Grounds, Basavanagudi, Bangalore. Limca Book of Records have accepted this as a valid entry for LBR 2011 edition.

    Shankar Bidiri, Commissioner of Police, Bangalore, appreciated Suvarna for such an initiative which further spreads awareness about importance of friendship. Kannada Film celebrities like Srinagar Kitty & Neetu and Classmates team were present at the event. Thousands of students gathered at the event, lined up like a human chain and stood across the huge friendship band.

    Classmates, a serial on Suvarna, is based on school going students and their friendship

    ? We are happy to implement such a novel idea and we are glad that we managed to fix 1200metres of friendship band covering entire grounds. Friends are forever, that?s the insight based on which Classmates is made. This initiative is to further spread the awareness of friendship? adds Anup Chandrasekharan, Business Head, Suvarna.

    Classmates is being telecast during weekdays at 7.30pm on Suvarna.

  • Titan Xylys has recently launch their new campaign "Obsessive Desire"

    Submitted by ITV Production on Aug 02

    MUMBAI: Xylys, the premium Swiss made watch brand from the house of Titan, redefines itself with an all new campaign that embodies the irrational desirability of the brand. The new creative expression is carefully designed to reflect the effect Xylys watches have on their consumers.

    The stunning designs have captured the hearts of many watch connoisseurs. The brand thought is encapsulated in the words ?You don?t possess a Xylys, it possesses you?.

    Post the launch in 2006, the brand has seen the volume doubling between 2006-2007 and 2007-2008 and is growing at about 33% since then. Xylys is all set to sharpen its positioning that is expected to connect with its consumers at a deeper level. The new identity reflects the attitude, lifestyle and personality of the new generation consumer.

    New Xylys Campaign ??Obsessive Desire?

    The new Xylys film is about a popular and happening man becoming completely withdrawn and besotted with the object of his fascination, a Xylys watch. It is a story of a man?s obsession, with his Xylys watch. He is so magnetically attracted to the watch that he becomes oblivious to the world around him. Falling in love can do strange things and that is perhaps what happens to him after he acquires his beautifully crafted Xylys watch.

    According to Ms. Suparna Mitra, Global Head - Marketing, Titan Watches ?Following the successful launch of Xylys in 2006, we have decided to re-invigorate the brand and give it an imagery that will enable us to engage, entertain and connect with our consumers better. The new campaign communicates a simple story while reinforcing the brand?s enhanced positioning.?

    ?You see it all around you, people treating their bikes, cell phones, etc as their sweethearts. I?ve even heard of a woman who married her laptop! That?s where the idea comes from,? says Mr. Mukund Sharma, Creative Head, Rediffusion Y&R Bangalore.

    Adds Mr.Arun Kumar.R., Creative Head, Rediffusion Y&R, Bangalore: All of us have lost a friend to love. And the only person who doesn‘t notice he has changed is the one in love. This irrational obsessive behaviour is what we have tried to capture visually.

    ?In all consumer researches the strongest thing that came out was the product design and the irrational pull it created. We have tried to weave a story on this product truth and push the limit on what Xylys can do to the user,? says Paritosh Srivastava, Vice President ? South, Rediffusion Y&R.

    The new Xylys TVC is conceptualised by the creative team at Rediffusion Y&R, Bangalore.

  • Star news was awarded the popular news channel of the year, the campaign of the year, and award for brand excellence in media/entertainment

    Submitted by ITV Production on Aug 02

    MUMBAI: The CMO Council, USA and CMO Asia conferred the Master Brands to Brands that have Leadership and continuous Innovation as their forte at Suntec, Singapore. Star News has won Big by taking home 3 CMO Asia Awards for Excellence in Marketing & Branding.

    Star News has won the Popular News Channel of the Year, the Campaign of the Year for 24 Ghante, 24 Reporter and Award for Brand Excellence in Media/Entertainment for Saas Bahu aur Saazish.

    The Awards are instituted by CMO Asia, Hosted by World Brand Congress and Supported by Marketing Institute of Singapore. The World Brand Congress will be among the largest rendezvous of best brains behind some of the worlds most successful and sought after brands. The Wall Street Journal Asia is the Official Business Newspaper partner- Print, Online and Mobile.

    The CMO Asia is dedicated to high level knowledge Exchange through Leadership & Networking amongst senior CMOs and brand decision makers across industry segments. Over 30 Countries participated in the Awards including China, New Zealand, Australia, Hong Kong, Indonesia, Pakistan, Thailand, Phillipines.

    Some of the other Asia‘s Best Brands in alphabetical order were Adidas, Asian Honda Motor Company, Dell, McDonalds Restaurants Hong Kong, Microsoft, Nokia, Singapore Airlines, Sony Corporation, Starbucks Coffee Asia Pacific Ltd and HSBC.

    "The Awards are International recognition of an Indian News Channel highest rated programmes," according to Mr Neeraj Sanan, Head of Marketing of Star News. "24 Ghante, 24 Reporter is a crisp, fast-paced pioneering effort in news programming. This bulletin delivers 24 stories in 30 minutes in a rapid-fire, reporter-led, never before attempted format. The No 1 afternoon daily, Saas Bahu aur Saazish, captures all the excitement and news of popular serials across channels and the tele-world. These programme helped Star News win the Popular News Channel of the Year."
     

  • Spice Digital announces Surtarang 2010

    Submitted by ITV Production on Jul 31

    MUMBAI: Spice Digital, one of the leading VAS players in India, has announced its partnership with the Sangam Kala Group (SKG) to sponsor their annual National Singing Talent Hunt contest- Spice Surtarang. This would provide a national platform to aspiring professional singers all over the country. In the 36 years of its existence SKG has discovered gems such as Sonu Nigam, Shreya Ghoshal & Sunidhi Chauhan- who have since their discovery dominated the Indian singing environment. Some of their recent discoveries that are now household names are Harshit, Abhaas, Vineet,Toshi, Ashpreet, etc.

    As the first round of auditions this year are going to be through mobile phones, all those aspiring singers who could not make it to selective audition centers till last year will be able to participate in the competition. The mobile auditions, conducted for the first time in the country, have been made possible through Spice Digital?s Music VAS technologies. ?Mobile Audition? is one of their most unique offerings under this category which will enable aspiring singers to not only record their songs, but also have them voted for by others as a popular choice.

    This service, which can be accessed by dialing 54321333 is LIVE across all major mobile operators including Airtel, Vodafone, Idea and Tata.

    The Spice Surtarang talent hunt is available for participants in three age groups, Sub-junior (5 to 12 years), Junior (12 ? 18 years) and Senior (18-28 years) across Filmy and Non- Filmy categories. The participants who are short-listed by the mobile auditions process will gain entry into regional rounds held across the country, the winners of which would participate in the National round.

    Mr. Saket Agarwal, CEO, Spice Digital Limited said, ?One of the biggest segments within the Mobile VAS business is the entertainment industry. Spice Digital has always recognized and supported fresh talent in the field of music. This association with Sangam Kala Group is our way of presenting opportunities to aspiring singers from across the country to showcase their talent by providing them access through the mobile radio platform that may otherwise would not have been possible.?
     

  • Taj Enlighten Film Society Presents A Film Festival on 'The Director's Life'

    Submitted by ITV Production on Jul 31

    MUMBAI: Directors, who made moviemaking possible, gave humankind a reason to look at the mirror mirage of their own emotions. Ironically, they never get the attention compared to the stars they create through their movies. In an attempt to salute the geniuses behind the screen, The Taj Enlighten Film Society is proudly announcing a film festival that will make you go thorough the lives of great directors.

    In the month of August, five biography of great directors will be screened by The Taj Enlighten Film Society and all the film themselves are masterpieces on their own right. Presesnted by Brooke Bond Taj Mahal, the films are Nine, The Aviator, Harishchandrachi Factory, Chaplin and Jaquot De Nantes.

    The first film Nine is a musical romantic film by Rob Marshall which itself is based on Federico Fellini‘s semi autobiographical film 8?. In a way, the film is a reinterpretation of Fellini?s inner world drawing from the original 1963 masterpiece. The film is unapologetically brash and sexy in depicting the Italian director?s life in a dazzling way. And the star cast is definitely to die for.

    The Aviator is a great example of one mastermind paying tribute to another. Here the greatest living director Martin Scorsese depicts the life of an industrialist, philanthropist and above all a great director called Howard Hughes. Both actor Leonardo DiCaprio and director Martin Scorsese are at their peak creating a spectacular film about a great man dealing with his inner demons. Breathtaking in its sweep and unsettling in its treatment, it was nominated for 11 Academy Awards.

    Harishchandrachi Factory is a little gem of a film by Paresh Mokashi depicting the life of Dadasaheb Phalke, the father of Indian cinema. Unlike most biopics which tend to be verbose and intense, this one is an amusing look at one man?s passion and ambition which in turn created the world?s largest film industry. Highly acclaimed by
    critics, this film lacks the epic sweep but has a heart in place to which can make you cry and smile at one go.

    Richard Attenborough who created the impressive Gandhi in 1982, took Charlie Chaplin as a subject for his 1992 film. And the result was nothing short of a classic. Robert Downey Jr. gave the performance of a lifetime in enacting the life of most famous tramp on this planet, with loads of love. An endearing homage and a film to cherish, it?s all about Attenborough?s tribute to a great legend.

    Jaquot De Nantes is a documentary on French director Jacques Demy by her director wife Agn?s Varda. A loving account of Demy‘s childhood and his lifelong love of theatre and cinema, the film beautifully merge the ideal and the real in a magical act of genuine evocation.

    Pranav Ashar, President of the Taj Enlighten Film Society said, ?A normal moviegoer remembers only the stars and the film, but not the director which is quite paradoxical. Like they say, a director is the captain of the ship. Since we are about to bring a change to the cinematic belief of our film lovers, we thought of screening these
    films so that people come to know about great directors, that too in an entertaining way. All these five films portray the life of five great movie legends and we are sure that it will delight all our audiences.?

    Speaking on the occasion, Arun Srinivas, Category Head - Beverages, HUL said, ?Our association with Enlighten Film Society resonates our spirit of excellence. We at Taj Enlighten Society offer a platform to the best in the world of cinema.?

  • HomeShop18 bags prestigious CMO Asia Awards in three categories

    Submitted by ITV Production on Jul 30

    MUMBAI: HomeShop18, India?s premier 24- hour home shopping channel was awarded the prestigious CMO Asia Awards in three categories- Brand Excellence in Internet Business, Brand Excellence in Media and Entertainment and Brand Leadership Award. The CMO Asia Award function was held at SUNTEC Singapore International Convention and Exhibition Centre on 23rd July 2010.

    There were 25 countries namely Australia, Bangladesh, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Sri Lanka, South Korea, Singapore, Saudi Arabia, Taiwan, Turkey and UAE etc, vying for different award categories at the event. Awards were adjudged by an independent, hi-caliber jury of professionals from across Asia. Out of the two categories demarcated for the awards, HomeShop18 won in three Organizational categories.

Subscribe to