Mumbai, August 17, 2011: ET NOW, 24-hr English business news channel brings to you a power packed
edition of Brand Equity featuring exclusive interviews of Martin Sorrell, CEO; WPP and Anand Mahindra,
Vice Chairman & Managing Director; Mahindra & Mahindra. While the former spoke about the global
crisis impact on the advertising sector, the latter shared his thoughts on their new campaign ?Spark the
Rise‘ & the way forward.

Martin Sorrell, during his interview to ET NOW, mentioned that the global crisis impact on advertising
and consumer confidence if any at all would not reflect until the year 2012. Although, he also added
that even then it would be quite hard to anticipate the impact due to a series of global events such as
the London Olympics, European Football Championships & the US Presidential Campaign which attract
significant media spends. Commenting on WPP‘s outlook on the current scenario he said, "We estimate
about $4 Billion in spends on media campaigns one way or another"

The show also features an exclusive interview of Anand Mahindra who spoke about the
company‘s ?Spark the Rise‘ campaign which aims at bringing individuals, groups and organizations, to
promote their community driven ideas on a digital platform.He also mentioned that this campaign
would be customized worldwide on a later date and said that it would be a matter of pride if the new
transnational organizational formats that develop in the next decade come from India.

The last segment of the show is the Brand Equity‘s Special Initiative to develop a campaign to bring
out a powerful message to Government of India to remove corruption and other social evils from the
country and bring in better efficiency and good standard of living for the people of India. This segment
features a panel discussion on the three ad campaigns submitted by the three competing agencies,
Leo Burnett, Mudra and Saatchi & Saatchi. The segment is concluded with the announcement of the
winner by panelists like Prasoon Joshi, Sudhir Mishra, Abhinay Deo and Dia Mirza on the most effective
campaign, based on the national audience votes along with the panelist‘s choice.

Catch the full episode of Brand Equity on Saturday, 20th August, 2011 at 2.30pm. Repeat telecast
on Sunday, 21st August, 2011 at 11.00am & 10.30pm. Only On ET NOW.

Mumbai, August 12, 2011: The captivating and inspirational story of a small town boy who became a pop phenomenon through sheer talent and determination takes the stage when the feature film JUSTIN BIEBER: Never Say Never debuts on Blu-ray? and DVD today, released by Reliance Home Video. JUSTIN BIEBER: Never Say Never follows Bieber‘s journey from his early years to his rise from break-out internet sensation to global superstar, culminating in a sold-out show at the famed Madison Square Garden. Incorporating personal home footage that chronicles Bieber‘s prodigious talent from early childhood, the film also features all-star musical performers, such as Usher, Miley Cyrus & Jaden Smith.

JUSTIN BIEBER: Never Say Never is the highest grossing concert-themed film ever in US history, having earned more than $72.2 million at the US box office, surpassing the lifetime domestic grosses of Michael Jackson‘s This Is It.

JUSTIN BIEBER: Never Say Never is available on Blu-ray? (Rs.1299), DVD (Rs.599) & VCD (English, Rs.299).

New Delhi , August 12TH 2011:

Celebrating the spirit of freedom, NewsX brings an array of special shows for its viewers this weekend.

The details of the special programming are as follows:

Midnight Nations: Can India- Pakistan break new boundaries together? Join us in an insightful debate on ?Midnight Nations?

Telecast Details: Sunday, 14th August @ 7PM

Repeat: Monday, 15th August @ 12.30 PM & 8.30 PM

Living Cars: Celebrate the spirit of freedom as ?Living Cars? takes you for a drive to the Wagah border. An adventure trip with a group of youngsters starting from India Gate, driving all the way to Wagah to witness the evening retreat ceremony.

Telecast details: Saturday, 13th August @ 6.30 PM

Repeat: Monday, 15th August @ 3.30 PM

India Rocks : Nothing says ?Independence? more than music! Watch India rock to the grooves of freedom tunes on ?India Rocks?. Catch electrifying musical acts by Jasleen Royal, Avi & The Uprising & Barefaced Liar.

Telecast details: Saturday, 13th August @ 9.30 PM,

Repeat: Monday, 15th August@ 9.30 AM

Songs Of Freedom: Watch out for a musical expression of patriotism through the melodious songs of freedom.

Telecast details: Saturday,13th August @ 8.30PM,

Repeat: Monday , 15th August@ 10.30 AM & 6.30 PM

Art Talk: Reminisce the patriotic flavours with the crafted richness of classical music with Shubha Mudgal & Desh Raag on ?Art Talk?.

Telecast details: Saturday ,13th August @ 4.30 PM

Repeat: Monday,15th August @ 11.30 AM & 5.30 PM

Let?s celebrate the joy of freedom together! So don?t forget to tune in to our Independence Day specials, this weekend only on NewsX!

 
National, August 12, 2011: Nickelodeon India, the leading kid?s entertainment channel & McDonalds India,
together announce the launch of the exciting ?Happy Meal? package with Nicktoon ?SpongeBob SquarePants?!
The ?Happy Meal is available starting August 12th and will continue till September 18, 2011 at McDonald
outlets in all major cities like Mumbai, Ahmedabad, Delhi, Bangalore, Chennai and Hyderabad amongst others.
The ?Happy Meal with SpongeBob SquarePants? is priced at approx Rs. 87/- only.

Commenting on the tie-up, Sandeep Dahiya, SVP- Communications and Consumer Products, Viacom18 Media
Pvt Ltd said, ?We are thrilled to announce our association with McDonalds & the fact that both the brands have
a common primary target audience in children, paved the way for this tie-up. We are continuously innovating
to reach out to more and more consumers with our consumer products range and feel that this tie-up will
further boost the ever growing popularity of ?SpongeBob SquarePants? in the Indian market.?

Adds Rameet Arora, Senior Director ? McDonald?s India (HRPL) said, ?We are very happy to announce our
partnership with Nickelodeon for the launch of our young patrons favourtie toy ? SpongeBob SquarePants,
which will be available with every Happy meal. We have always tied up with popular international properties
that are loved & cherished by our target audience & has helped us deliver on the ?I?m lovin it? experience.
We are very sure with this association we will go one step ahead in being our customers preferred choice of
anytime, anywhere food?.

The famous character SpongeBob SqaurePants is a household name amongst children and the popular
television series exploits the adventures of him and his various friends in the underwater city of "Bikini
Bottom". Taking inspiration from this theme, the ?SpongeBob Squarepants-McDonalds Happy Meal? toys
collection includes SpongeBob?s Speedboat, Patrick and SpongeBob Detachable Straw, Blushing SpongeBob,
Drinking Buddies, SpongeBob Splash Cup and Patrick Summer Punch and many more. The terms have been
selectively chosen by Nickelodeon to keep them as children-friendly as possible.

Nickelodeon & McDonalds, both brands enjoy a strong hold in the children?s market and are leaders in the
respective market segments in terms of their unique shows and merchandise. There is more fun & excitement
in store as Nickelodeon and McDonalds will roll out several other promotions across major cities in India
around this tie-up.

New Delhi: August 12, 2011: McCain Foods India Pvt. Ltd, the Indian subsidiary of McCain Foods Canada?the world?s largest producer of frozen French fries and potato specialty products, today announced the launch of its first ever TVC in India. The campaign showcases the ?Delighfully Fresh? positioning of McCain?s range of products with the tagline ?Fresh Banega, Baat Banegi?.

The campaign features a very simple insightful storyline playing out in every Indian household, put together in a compelling and engaging manner. The concept which has been ideated by Leo Burnett will mark the first phase of McCain?s integrated marketing communications, with the TV campaign being aired from August 14th.

KS Narayanan, Managing Director, McCain Foods India said, ?Frozen foods is a low penetration category and requires continuous efforts and engagement with consumers. The advertisement is just an extension of the communication that we have been doing in building the nascent but small category of frozen foods in India. The ATL efforts are another dimension in this consumer engagement program, and will complement the ongoing BTL efforts. McCain Foods India is running an integrated communication program covering all aspects of communication?

Speaking on the campaign, Samir Gangahar, Executive Director, Leo Burnett said, ?Our study with the consumers revealed that frozen food triggers a mixed bag of perceptions in their minds. However, once they taste McCain?s range of frozen products, they express sheer delight as the products taste delightfully fresh. Through the advertisement we want to highlight the sheer delight that McCain products are all about ? hot, fresh, tasty and crisp. Besides this, we also want to showcase how McCain products are quick and easy to prepare within minutes and are truly convenient, so that you can easily spend time bonding with family and close ones, while savoring these delicious products. The creative challenge for us was to communicate the ?delightfully fresh? attribute of the product and to break the consumer mindset on frozen foods through a theme which the consumers can easily relate with.?

?The father laments on how the son is always glued to the computer screen and doesn?t spend even a single evening with the family. At that moment, the mother gets out a packet of McCain Smiles from the freezer and quickly starts frying it. As the aroma of McCain Smiles wafts through the rooms, the kid sister opens her brother?s room door, to lure him to the dining area. The boy is unable to resist the temptation of tucking in something delicious and finally leaves his PC, joining his family. He then tastes McCain French fries and loves it immediately, while the others enjoy the McCain Smiles. The father and son then joke with each other and the advertisement ends on a happy note, with the mother cheerfully adding in ?McCain, Fresh Banega, Baat Banegi? he further added.

The campaign is spread across all mediums including Television, Radio, Print and POS (point of sale merchandize). The television campaign will be aired on General Entertainment Channels, music and lifestyle channels, English movies and select kid channels.

About McCain Foods
Headquartered in Toronto, Canada, McCain Foods Limited is the world?s largest producer of French fries and potato specialties with 53 plants on six continents and sales of over CAD $6 billion. McCain products are marketed in more than 130 countries around the world. While frozen potato products remain the foundation of McCain?s success, globally the product range also includes appetizers, pizzas, desserts, vegetables and other quality food products.

McCain Foods India Pvt Ltd, is a wholly-owned subsidiary of McCain Foods Canada. The company has set up a world class potato processing plant in Mehsana district of Gujarat with an investment of approximately CAD $-35 million. The range of products available in India includes frozen French Fries, International potato specialities like Super Wedges, Smiles, Rosti Rounds and Indian ethnic specialities like Aloo Tikki, Crunchy Potato Bites with Chilli & Garlic, Tandoori Vege Nuggets, Vege Burger and Imported Cheese appetizers such as Cheese and Jalapeno Nuggets, Macaroni ?n? Cheese Munchies and Mozarella Cheese Sticks. Company?s products are used by leading fast food chains, hotels, restaurants and catering companies in India and abroad, as well as are very popular with retail consumers. The company also exports ?Made in India? products across the world.

 How do your promote young talent in the cable & satellite industry?
Take a tip from Yogesh Radhakrishnan, the MD and CEO, Media Network & Distribution (India) Ltd (MNDIL)

Prime connect, a brand of MNDIL supported and funded Ridhi Chabbria daughter of InCable‘s COO Nagesh Chhabria involvement in a youth cultural exchange programme called the International Youth Cultural Festival which was held in Italy. This is part of their endeavor to encourage and facilitate more such inter-cultural exchanges for the youth of the industry.

In a felicitation meet held to honour the participants of the International Youth Cultural Festival, Prime Connet gesture was appreciated by Mumbai Mayor, Shradha Jhadhav yesterday, wherein she recognized Radhakrishnan with a certificate of appreciation.

She said: "I appreciate Prime Connect for its effort and assistance towards motivating the industry through a new approach involving the younger generation. I believe this new perspective and continued effort will be a source of inspiration for the rest of the industry, and would also inspire and empower a new generation of youth to act for a meaningful social change.

"Talking about the youth initiative, Mr. Radhakrishnan said, "The Cultural Exchange program is aimed at providing a platform to the brightest young minds in the industry to showcase their talent in the international arena. The initiative will also help in forging and reinforcing cultural ties of India with the rest of the world".