ARD, ZDF bag rights in Germany for 2014, 2016 Olympic Games
MUMBAI: The International Olympic Committee (IOC) has awarded ARD and ZDF the broadcast rights in Germany for the XXII Olympic Winter Games (2014) in Sochi, Russia, and the Games of the XXXI Olympiad (2016) in Rio De Janeiro, Brazil.
ARD and ZDF have acquired the broadcast rights across all media platforms, including free-to-air television, subscription television, Internet and mobile.
IOC president Jacques Rogge said, "We are very pleased to continue our relationship with ARD and ZDF. They have provided fantastic broadcast coverage of the Games to the widest possible audience in Germany for many years and have demonstrated a strong commitment to the Olympic Movement."
IOC Executive Board member Thomas Bach, who led the negotiations, said, ?ARD and ZDF have proven to be excellent broadcast partners for the Olympic Movement. This is the first time we have negotiated broadcast rights directly in Germany, as opposed to through a broadcast union, and we are delighted to continue our relationship with the experienced teams at both ARD and ZDF.?