Executive Dossier

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Branded Content isn't all about visibility: Maxus ESP's Pooja Verma

MUMBAI: Gone are the days when brands would like a piece of popular content and sponsor it, or spend some marketing budget over product placements. It starts with finding out the brand objectives first and matching it with the relevance of the content. It is not limited to a movie association...

MAM Marketing MAM
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"Our metric for National Geographic is different (from BARC)" : Swati Mohan

Maintaining the legacy of a top-ranking brand is not smooth. 2016 saw increased focus on localisation in the infotainment and lifestyle genre, both, in terms of local content and Indian language audio feeds. National Geographic began the year with a major announcement in February about its...

Television TV Channels Factual & Documentary
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We will consolidate all our channels under one brand: Avinash Kaul

Heading a network in the highly competitive Indian news television business is not easy. Commercial, political, editorial, bottom line and competitive pulls and pressures can end up giving you high blood pressure. Where your network is only as good as the last news it broke - or the one it did...

Television TV Channels News Broadcasting
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We are actively looking to work with regional channels - Helios Media MD Divya Radhakrishnan

1 November 2016 was celebrated with much pomp by the folks at Helios Media. Five years of successful operation in a business (which has seen many come and go in shorter periods) was a good enough reason to party till late into the night with clients, media and friends on the terrace of its...

MAM Media and Advertising Media Agencies
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Originals are a big play for us, says Viacom 18's Gaurav Gandhi

If you look at Gaurav Gandhi’s CV, you will see that this NMIMS graduate began as a strategic business media executive with the Sam Balsara-promoted Madison Communications way back in 1998. He then took the plunge into television, joining Turner as a researcher and planner, and then, Star India....

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