Videocon d2h to phase out SD STB manufacturing by 2016

MUMBAI: Sensing a strong business opportunity, Indian direct to home (DTH) operator Videocon d2h is augmenting a new strategy. With the number of High Definition (HD) channels set to increase in the coming years, Videocon d2h, which also manufactures set top boxes (STBs), will be phasing out its Standard Definition (SD) STBs over the next year or so. 


Videocon d2h is looking at 50 to 60 per cent acquisitions in HD STB space from the current 30 per cent. 


Speaking at the Asia Pacific Video Operators Summit (APOS) held in Bali, Videocon d2h CEO Anil Khera said, “The cost of difference between SD and HD set top boxes for us is only one and half dollar.”


It may be recalled that as per the 2013-2014 annual report of the Telecom Regulatory Authority of India (TRAI), the number of HD Pay TV channels has shot up to 34 in 2014 as compared to three in 2010. Indeed the HD feed is a precious value added service for broadcasters and DTH operators. 


Khera also shared some insights and trends that he has been witnessing in the Indian DTH sector. “In terms of gross adds, the market has been consistently growing and we have seen a growth of eight to nine million new additions in a year. Net additions has been a challenge, and the industry has been able to get net addition of five to six million. As far as the rotation churn is concerned how one retains customers and provides additional services, is a big challenge,” shared Khera.


Highlighting the biggest hurdle for the sector, he opined that carrying HD channels with a limited satellite bandwidth posed a grave challenge. Projecting that there would be at least a hundred HD channels over the next one and a half year, Khera said, “All the Hindi and English general entertainment channels and movie channels will have a HD and SD feed.”


A sizeable growth of electronic HD TV sets would compliment this trend further, he said.


Speaking on Over the Top (OTT) platforms, Khera said that they were not to be seen as a threat but rather as something that can compliment TV services. “However, one disturbing fact is that premium content is available free of cost to customers. If it becomes pay, then it will definitely help the industry because we pay a premium to buy the same content,” Khera opined.


He also said that the platform, which currently offers Bollywood movie channels on its video on demand (VOD) service is also in talks with Hollywood studios to offer English movies. However, he said that after rolling out its first 4K channel, it will now add Hollywood movies in 4K on the channel soon.

Latest Reads

Three new TV channels join DD FreeDish bouquet; 24 get extension

Doordarshan earned a sum of Rs 1293 million (Rs ) by sale of three new slots and extension of the licence of another 24 on the 31st auction of its free-to-air direct-to-home platform FreeDish on 20 and 21 October.

DTH DTH Operator
DishTV launches Kids Active in partnership with Shemaroo

Value added services has been a focus area, a clear differentiator and an integral part of our offering. By not leaving any stone unturned in order to provide a wide range of content and services to its subscribers, DishTV Asia’s largest DTH brand has partnered with Shemaroo, one of India’s leading...

DTH DTH Operator
DishTV takes total HD channel count to 55; adds regional HD channels

Catering to the demand of regional viewers and bringing them under the High Definition umbrella, DishTV, Asia’s largest DTH service provider, has added four new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD...

DTH DTH Operator
Pay and play multi-genre Music+ on Tata Sky

DTH player Tata Sky launched the "nation's first service with four music genres on a pay TV platform" in Mumbai on Wednesday. Christened 'Music+', it has been launched in partnership with digital entertainment company Hungama.

DTH DTH Operator
DD FreeDish to roll out call centre

It’s getting customer-focused. Almost as if inspired by the services provided by the private DTH providers such as Tata Sky, DishTV, Videcon d2h, Airtel Digtial TV, and Sun Direct, the Doordarshan-promoted free TV provider DD FreeDish is getting set to launch its call centre facility.

DTH DTH Operator
DD FreeDish e-auction put off due to technical errors

In probably what is a first, DD FreeDish’s e-auction was scrapped yesterday. The reason: technical glitches on the site of the auctioneer C1 India Pvt Ltd.

DTH DTH Operator
DTH players roll out festival offers

MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers to buy their products and subscribe to their service. Tata Sky had run a promotional offer between 8 and 21 August on its tenth...

DTH DTH Operator
DishTV, Shemaroo tie up for 'Comedy Active'

DishTV is all set to expand its bouquet of value added services (VAS). DishTV has partnered with Comedywalas, a division of Shemaroo Entertainment, to launch a new service called ‘Comedy Active’.

DTH DTH Operator
'Love Cinema Live Cinema' with Tata Sky's new service

If you are a passionate movie-lover but miss screenings or are closely related to some aspect of filmmaking which only few are privy to, you need not worry at all as Tata Sky has brought in a solution. After brainstorming for a year, the DTH player has launched a first-of-its-kind service in...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories