Siticable to be partner for Sterling DTH TV joint venture?


Zee Telefilms Ltd (ZTL) announced yesterday that it was setting up a DTH television joint venture with Sterling group's C.Sivasankaran. According to sources, the actual vehicle is likely to be ZTL's cable networking company Siticable.

The thinking within the ZTL is that since is Siticable already has its distribution infrastructure (team of people) in place, it would be better if it participates in the project.

The extent of equity is not known because the DTH notification passed last week does not permit existing broadcasters and cable TV companies from investing more than 20 per cent in DTH service provider. ZTL chairman Subhash Chandra has protested against this clause and is lobbying hard to have it changed.

I&B minister Sushma Swaraj has said that the restriction is essential to prevent the emergence of vertical monopolies in broadcasting.

One tends to believe that one has not heard the last of the joint venture; other equity partners may also be lured in. Both Chandra and Siva will have their work cut out for them giving shape to the jv as both are involved in the broadcasting business, should the government not revoke the equity restriction clause.

Yesterday, Sivasankaran, told local financial daily Business Standard: "We are happy to join forces with country’s leading content provider Zee Network. We have already signed agreements for channels such as the Sun Network, Udaya and Asianet. We also have an in principle undertstanding with established foreign and Indian channels to be on the DTH platform...served with a DTV card which will have a one-time cost as low as Rs 995."

The simple version of the DTH set-top box will be available to the household at less than Rs 5,000 per box, Sivasankaran told Business Standard.

Latest Reads

DTH focus shifts to ARPU from subscriber numbers

MUMBAI: In the last six months, the direct-to-home (DTH) industry has faced lots of challenges. The industry saw big DTH players consolidate, shutting down of a player and fights between DTH operators and broadcasters.

DTH DTH Operator
Reliance Big TV partners 12,000 India Post offices across Maharashtra & Goa

Reliance Big TV is looking at building its brand under its new parent Pantel Technologies. It has partnered with 12,000 India Post offices across Maharashtra and Goa so consumers can do the initial booking by making a payment of Rs 500 through the outlets.

DTH DTH Operator
DD Free Dish looks at advertising for monetisation

MUMBAI: The government’s own direct-to-home (DTH) platform DD Free Dish has had a good run since launch because of its wide acceptance, especially in the rural areas where the reach of cable is limited and pay TV is expensive. Now, the government is drawing up plans to make money from the platform.

DTH DTH Operator
Videocon d2h delists from NASDAQ, merger with Dish TV likely on 22 March

MUMBAI: Videocon d2h, which is looking at a merger with Indian direct-to-home (DTH) company Dish TV, has announced that it will be delisting from the US bourse NASDAQ. The amalgamation scheme between Dish TV and Videocon d2h is likely to take place on 22 March 2018 after due regulatory approvals...

DTH DTH Operator
DishTV launches 'Aapla Manoranjan' for marathi Viewers

Dish TV, Asia’s largest DTH brand, has partnered with Shemaroo Entertainment Ltd., one of India’s leading filmed entertainment content house to launch Marathi regional value added services for its valued Marathi audience. A 24-hour Marathi service ‘Aapla Manoranjan’ is now available at Channel...

DTH DTH Operator
Tata Sky woos new customers with free Star Sports channels

After Airtel Digital TV cut signals to Star India channels, Tata Sky has played smart and is working towards increasing its subcriber base.

DTH DTH Operator
Airtel Digital TV disconnects Star India channels

MUMBAI: Direct to home (DTH) operator Airtel Digital TV, has temporarily discontinued Star India channels from its subscription packs from 8 March 2018, as it has not been to arrive at mutually acceptable terms with the broadcaster.

DTH DTH Operator
DTH subscriber growth muted in CY-2017

BENGALURU: DAS, especially phases 3 and 4, was supposed to be a great growth opportunity for television direct-to-home (DTH) service providers. Has that been the case? Not if one were to go by data released by the Telecom Regulatory of India (TRAI) and three of the six private DTH players in India...

DTH DTH Services
Videocon d2h re - launches exclusive movie service as Evergreen Classics

Videocon d2h has tied-up with Shemaroo Entertainment to re-launch its d2h Classic Movies service as Evergreen Classics. This VAS Service is available from February 15th on Channel 215 and will be on one month free preview with refreshed line up of classic old Hindi movies till 15th March 2018.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories