DTH

Tata Sky launches 'Lite pack' for regional viewers

A niche demographic of users can actually trigger a price war in India with low costs.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/13/tata-skyp.jpg?itok=sBS6AgCV

MUMBAI: Starting at Rs 46 per month, Tata Sky has launched new packs of regional channels. With NCF and taxes, the total price comes to Rs 199 per month.

With the launch of the 'Lite pack', the direct-to-home (DTH) operator hopes to target the regional consumers through the Indian Premier Leauge (IPL) and Election season. 

According to media reports,  a niche demographic of users can actually trigger a price war in India with such low costs.

Among the regional languages, Tamil, Telugu and Kannada are available via the regional packs that have been spotted in the Tata Sky app.  Compared to other regional packs, these 'Lite packs' for Tamil, Telugu and Kannada languages seem to be 25 per cent less expensive.

Tata Sky Smart packs also bundle a few other regional channels and offer them to the consumers. The plan includes Hindi Smart Plan, Punjabi Smart plan, Gujarati Smart plan, Bengali Smart plan, Telugu Smart plan, Kannada Smart plan and Malayalam Smart plan for Rs 249 each.

Similarly, Bengali Smart plan, Odiya Smart plan and Marathi Smart plan are priced at Rs 220, Rs 211 and Rs 206 respectively. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/dish-tv.jpg?itok=_4nqpkkW
Dish TV introduces ‘Ayushmaan Active’ service for senior citizens

MUMBAI: Dish TV India Limited, world’s largest single-country DTH Company, introduces the first-of-its-kind value added service- ‘Ayushmaan Active’ in association with Dominiche Productions  to offer unique and engaging content to the senior citizen viewers on both of its brands; DishTV and d2h....

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/05/dish-tv.jpg?itok=nI7gSNP1
Dish TV brings back lock-in period

Leading DTH player Dish TV has reintroduced lock-in periods for both a-la-carte channels as well as packs. The a-la-carte channels have a lock-in period of 30 days while the packs range from 30-360 days.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/04/tata-sky.jpg?itok=C1XL3oGP
Tata Sky reveals NCF of Rs 153 for secondary STB connection

Days after removing the multi-system policy on a secondary TV connection, DTH operator Tata Sky has announced new changes. The secondary set top boxes for TV connections will now be priced with an NCF of Rs 153.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/29/tata-skyp.jpg?itok=3qs5QWJw
Tata Sky decreases price of SD and HD set top boxes

MUMBAI: In a bid to woo customers DTH player Tata Sky has slashed the prices of its set-top boxes (STB) again. The new price of SD STBs is Rs 1399 and that of HD STBs has dropped to Rs 1499, according to reports. Previously, the SD variant of Tata Sky STB was available for Rs 1600 whereas the HD...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/29/independent_0.jpg?itok=OtMBnZS2
Independent TV’s suspended DTH service to resume after 3 July

MUMBAI: While DTH provider Independent TV Network abruptly shut its services recently, the service is expected to resume only after 3 July as per an update on the website.  Earlier, the DTH operator said it was expected to resume after 22 June.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/you.jpg?itok=tVajNkMS
The Q India premieres on DishTV’s ‘Watcho’

MUMBAI: QYOU Media (TSXV:QYOU; OTCQB: QYOUF) announced its partnership with Watcho, the newly launched OTT platform by India’s largest direct-to-home (DTH) TV operator Dish TV, to bring The Q India’s 24/7 linear stream of digital-first content to its subscribers. This is the fifth distribution deal...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/22/dd_free_dish.jpg?itok=slT0GuLD
DD Free Dish has 3.5 crore subscribers: Prakash Javadekar

MUMBAI: Union Minister for Information and Broadcasting Prakash Javadekar on Saturday stated that DD Free Dish was the biggest direct-to-home (DTH) operator in the country with 3.5 crore connections. "There are five to six major operators and they put together have 5.5 crore connections. The...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/22/dd_free_dish_0.jpg?itok=wFumXdPJ
Free DD Free Dish STBs distributed in J&K

MUMBAI: Union Minister for Environment, Forest & Climate and Information & Broadcasting Prakash Javadekar and Minister of State (Independent Charge), Ministry of Development of North East Region; Minister of State PMO; Minister of Personnel, Public Grievances and Pensions; Department of...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/20/dish.jpg?itok=EkmQaphU
Dish TV partners with Kaltura to power its OTT platform ‘Watcho’

MUMBAI: Dish TV India Limited, the world’s largest single-country DTH Company has partnered with Kaltura, the leading video technology provider for its OTT platform Watcho. Kaltura TV Platform powers Watcho’s multiscreen access to linear, VOD and time-shifted TV along with third-party content. The...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories