DTH

Tata Sky taps IBM to launch new mobile solutions

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/dth-images/2015/06/02/TataSky.jpg?itok=CUM_afVu

MUMBAI: Tata Sky has partnered with IBM to launch new mobile solutions that will enable it to reach new markets, and improve customer service and responsiveness for its 14 million subscribers across the country.

With the IBM MobileFirst Platform, Tata Sky can securely integrate customer and enterprise data and launch new apps to spur growth, especially in rural markets. For example, the new mSales app helps dealers and distributors quickly respond to customer inquiries, track existing accounts and onboard new subscribers. Access to mobile capabilities that enable more efficient customer service is especially important in rural areas where there is often limited access to laptops or reliable Internet connectivity.

According to a market study by Hong Kong-based research firm Media Partners Asia, the DTH active subscriber base in India will increase from 37 million in 2013 to 60 million by 2018 and 75 million by 2023. By launching innovative mobile solutions for its 300,000 dealers, Tata Sky aims to add more subscribers and gain market share.

With more than 50,000 downloads since its launch, the mSales app creates new cost efficiencies by decreasing help desk calls to manage existing customer needs, and streamlines processes for establishing new accounts. With simplified access to customer analytics, dealers and distributors can better engage customers with more targeted, personalized products and services.

"With IBM's deep mobile and industry expertise we have gained a trusted partner for mobile solutions. The Tata Sky mSales app is one of the few examples of how mobile handsets can help us overcome business challenges thereby opening new markets and creating more valuable customer interactions," said Tata Sky chief information officer Ravishanker.

Advancing clients' digital transformation strategies, the IBM MobileFirst portfolio of solutions can be integrated as a part of a hybrid cloud solution that combines public and private cloud elements with the flexibility to choose and change environments, data and services as needed.

"Service Providers around the world are facing heightened competition as they compete for customer wallet share and loyalty. Creating personalized customer interactions is critical for extending those relationships and identifying new business opportunities. With the IBM MobileFirst Platform, Tata Sky can take advantage of new growth opportunities in untapped markets and easily scale the number of users and apps being delivered to market to offer differentiated services and get ahead of the competition," said IBM India and South Asia regional general manager Vanitha Narayanan.

The IBM MobileFirst Platform is available from Bluemix, IBM's cloud development platform, or via on-premises deployment. IBM total cloud revenue – covering public, private and hybrid engagements – was $7.7 billion over the previous 12 months at the end of March 2015; it grew more than 60 per cent in the first quarter 2015.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/airtel.jpg?itok=L_dBf3it
Airtel Digital TV sub base expands, even as ARPUs dip

Q1 2018 ended 30 June 2017 has been a bit of a mixed bag for the Sunil Mittal headed Bharati Airtel’s DTH biz – Airtel Digital TV. Its subscriber base expanded by nine per cent to 13.3 million as compared to 12.14 million in Q1 FY 2017 ended 30 June 2016. Net customer additions were hence around...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/10/DTH.jpg?itok=psLHYF3U
32 free DTH educational channels on Dish TV & FreeDish start functioning

NEW DELHI: Thirty-two direct-to-home educational channels under the name Swayam Prabha were formally launched during the weekend to telecast high-quality educational content free of charge.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/07/DD-Free-Dish-Story.jpg?itok=inUInBIn
FreeDish a key driver in FTA channels' growth by '20

Telecom Regulatory Authority of India (TRAI) numbers for the six private players in the DTH industry show a very poor growth rate of just 0.96 million and 5.8 million during the quarter and year ended 31 March 2017 (Q4-17, FY-17) respectively. This figure is far lower – less than one-third of the...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/06/DTH_Story.jpg?itok=tWbGLV9n
Smuggled STBs & Indian DTH may be used, IBF advises Nepal to defer Clean Feed

MUMBAI: Nepal had recently issued a clean feed policy. However, owing to unviable business proposition, it is felt that distribution channels may face discontinuation leading to rampant piracy all over Nepal. It was highlighted that in-cable operators may resort to using Indian DTH connections to...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/05/DISHTV%20AND%20AIRTEL_0.jpg?itok=-pyZLmbm
DTH subscriber addition disappointing in calendar 2016

BENGALURU: The carriage industry -- more specifically the direct-to-home or DTH industry -- has had a disappointing calendar year 2016 (CY-16) going by data provided by the Telecom Regulatory Authority of India (TRAI) in the first edition of its Yearly Performance Indicator Report of the Indian...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/04/Sharat_Jain-Shailendra_Gupta_1.jpg?itok=U9T9eVdX
RINcash to recharge mobile & DTH connections

MUMBAI: RechargeItNow.com, a brand of Online Recharge Services recharge services company, recently launched RINcash Wallet

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/tata.jpg?itok=XvPxbJG2
Tata Sky & QYOU partner to bring online video content

QYOU Media, a leading curator of premium 'best-of-web' video for multiscreen distribution, has expanded its partnership with Tata Sky, a leading content distribution platform in India, in the largest single-territory deployment of its linear channel to date. Previously available through Tata Sky's...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/D2H.jpg?itok=RHJZk6Bx
Videocon d2h adds JK 24x7 & Gulistan News

MUMBAI: Videocon d2h, a DTH service, now offers two new News Channels - JK 24x7 News and Gulistan News for its subscribers in Jammu & Kashmir. These channels will be available on promotional Hindi Top-up for flexi pack on channel No 335 and 790, respectively. The 24-hour news channels will...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/20/simon%20murray.jpg?itok=d9A5V-AQ
Pay-TV: India among four countries which contributed $16 bn rev between '10 & '16

MUMBAI: In 138 countries, pay-TV revenues increased by $32 billion (Rs 2063 billion) between 2010 and 2016, to reach $202 billion. However, according to the Global Pay TV Revenue Databook from Digital TV Research, only $1.23 billion was added last year (in 2016).

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories