DTH

Tata Sky revives Indian poetry with Javed Akhtar

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/dth-images/2014/10/07/Mr.%20Vikram%20Mehra%2C%20CCO%2C%20Tata%20Sky%20%26%20Mr.%20Javed%20Akhtar%20at%20the%20launch%20of%20Tata%20Sky%27s%20Actve%20Javed%20Akhtar%20in%20New%20Delhi%20today..jpg?itok=h9GpJtWY

MUMBAI: In yet another first, Tata Sky, the leading DTH player today at a literature rendezvous announced the launch of Actve Javed Akhtar service in partnership with Javed Akhtar, one of the finest lyricists of India. This innovative service gives Tata Sky subscribers an opportunity to experience the rich and classic poetic culture with an unconventional and modern approach.

This interactive platform will have Javed Akhtar describing the true essence of some of the most beautifully penned shayaris and dohas of yesteryears, reminding us of its relevance and definition in context to our lives today.This conversational format with Javed Akhtar is followed by shayaris and dohas sung by contemporary artists such as Tochi Raina, Roop Kumar Rathod, Shweta Pandit, Aakriti Kakkar, Abhijit Pohankar and many more.

Apart from the video format, the interactive service will also allow viewers to learn meaning of various Urdu & Sanskrit words used in the Dohas and Shayari with the help of the built-in On-demand option. Thus aiding subscribers in comprehension & enhancing vocabulary.

At the launch, Vikram Mehra, Chief Commercial Officer, Tata Sky said:?Actve Javed Akhtar will enable our audience to relive and learn from the eons of classic Indian poetry with a contemporary touch. We hence associated with Javed Akhtar, who will walk us through centuries of soulful shayaris and dohas.? 

Tata Sky prides in being the preferred DTH player with a list of popular interactive services as part of their offerings. Actve Javed Akhtar will be another innovative feather in the cap of Tata Sky. This interactive service is available on a monthly subscription and can be availed by a simple SMS (?Javed? to 56633) or missed call (076791 76791).

Commenting on his association, Mr. Javed Akhtar said, ?I am pleased to collaborate with Tata Sky in their endeavor to bring back the essence of our literature. This is a project which is very close to my heart as it resonates my love for the subject. The service revolves around the golden shayaris and dohas of Galib, Mir, Kabeer, Rahim and many more, which will continue to appeal to the people regardless of the constant changes that take place in today? world.?

Tata Sky has partnered with Insync (India's first 24x7 Classical Based Music Television Channel) to collaborate with composers and 50 singers (fresh talent as well as renowned artists) to create original songs for the service, Actve Javed.

A glimpse of the interactive service:

Doha  - http://youtu.be/AuhUiL0TpDE

Shayari - http://youtu.be/422WwmoeLAQ

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/06/d2h.jpg?itok=a35aORVX
Brand D2H brings a new perspective, introduces 'Alag Hi View' campaign for the festive season

New Delhi: Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/05/d2h.jpg?itok=yhtTbt5r
Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/01/dish-tv.jpg?itok=yiaAGJis
Dish TV aims to launch OTT service, hybrid box this quarter

It may be the oldest player but it's mind is as young as you can imagine. With The JioGigaFiber launch, cable and DTH operators are moderating their offerings, distribution strategy as much as possible. Dish TV, the largest DTH player in India is about to offer OTT service and Hybrid box soon.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/26/airtel.jpg?itok=43Qklobh
Airtel Digital TV numbers improve as parent company numbers fall again

The Sunil Mittal-led Indian telecom major with operations in 16 countries, Bharti Airtel Ltd (Airtel) reported a year on year (y-o-y) drop in numbers for the quarter ended 30 September 2018 (Q2 2019, period or quarter under review) as compared to the corresponding year ago quarter (Q2 2018).

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/25/dishtv.jpg?itok=cCDdC4HF
Dish TV encores profits in 2nd quarter post merger, proposes maiden dividend of 50%

Indian direct to home (DTH) behemoth Dish TV India Ltd (Dish TV) reported profit after tax (PAT) of Rs 19.7 crore for the quarter ended 30 September 2018

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/tatasky.jpg?itok=Y2sZ5wSo
Tata Sky to launch Telugu and Tamil cinema

Tata Sky recently launched value-added services - Tata Sky Telugu Cinema and Tata Sky Tamil Cinema, priced at Rs 45 per month. The ad-free services are affordable by people of all age groups, geographical and socio-economic boundaries.

DTH DTH Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/ranveer.jpg?itok=W_RO0Yw7
Dish TV appoints Ranveer Singh ahead of festive season

DTH operator Dish TV has launched its new campaign with Bollywood superstar Ranveer Singh as its ambassador.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/05/airtel.jpg?itok=zSxIZGYW
DTH subscriber growth slow in first half of 2018

Growth of direct to home (DTH) subscriber base of private players in India was the slowest in five half-years for the half year ended 30 June 2018 (HY 2018, half year under review) as per Telecom Regulatory Authority of India (TRAI).

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/04/dishtv.jpg?itok=Z1OZlGPa
DishTV launches ‘Thriller Active’ service on both platforms

Dish TV India Limited, world’s largest single-country DTH Company, is delighted to introduce a never heard before value added service-

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories