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Moneycontrol becomes India’s first financial platform to launch a dedicated section on Cryptocurrency

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MUMBAI: Moneycontrol, India’s leading financial platform, has introduced a dedicated section on Cryptocurrency, as discussions around virtual currencies gain prominence in India’s financial markets. By virtue of this move, moneycontrol becomes India’s first financial platform to offer an independent section on Cryptocurrency, which can be accessed via the moneycontrol website and app.

Ever since it started gaining attention in the global financial market about a year ago, the combined value of all cryptocurrencies has jumped from less than $18 billion to as high as $836 billion. A growth rate of 4,500 % over 53 weeks is unprecedented, when compared to say, broad-based S&P 500, which took decades to show a similar growth in value.

Given this background, moneycontrol intends to cater to the dynamic needs of its users by introducing a first of its kind Cryptocurrency section that can provide a macro picture on the topic, whilst providing clarity on the same. With Initial Coin Offerings (ICOs) being launched every week coupled with the growing interest from investors, both retail and institutional, moneycontrol has set up a neatly demarcated page that decodes the complex world of Cryptocurrencies in an easy to consume format. The section allows users to track prices of over 200 cryptocurrencies at one single place. Consumers can view the market capitalization of different cryptocurrencies everyday along with live updates on its trade volume.

Staying true to its style of encapsulating relevant information in engaging styles and formats, the new page reflects an attractive design with intuitive navigation. The space also offers the latest global news and articles covering all aspects of cryptocurrency including blockchain, digital payments and more. To keep the users updated and provide insights about cryptocurrencies in a friendly and captivating format, the page features engaging videos, infographics and educational content.

Network18 Digital Chief Product Officer Avinash Mudaliar said , “With the radical disruption that blockchain and cryptocurrencies have caused across sectors, moneycontrol intends to take a closer look at their potential for both, businesses and consumers. We are the first financial platform to roll out a section dedicated to cryptocurrencies, a decision that was arrived at based on the increasing demand for information in this space from the financial ecosystem. As we move ahead, we look forward to unlock as much value as we can in this space for our users.” ​

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