DTH

Ericsson catalyses Tata Sky HD channels to reach 50 by '16-end

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MUMBAI: Tata Sky has chosen Ericsson AVP 4000 compression platform to deploy 200 new channels Ericsson's innovative encoding technology delivers enhanced picture quality, lower transmission delay and bandwidth efficiency. This deployment extends Ericsson and Tata Sky collaboration, which first began in 2004.

The Ericsson AVP 4000 is powered by the company's first video processing chip, designed to deliver outstanding picture quality at HD and SD, in both MPEG-2 and MPEG-4 AVC and offers a strong roadmap for operators who wish to extend their service offerings to 4K and high dynamic range (HDR) technologies.

Ericsson's AVP 4000 compression platform has been selected by Tata Sky, one of India's leading Direct-to-Home (DTH) service-provider. The solution addresses the operator's requirement for an encoding platform that meets the complex video processing demands associated with HD content.

The platform will transform Tata's service offering and enable the delivery of 200 additional channels (150 standard definition and 50 HD) by the end of 2016. Part of the award winning Ericsson AVP encoding range, the Ericsson AVP 4000 compression platform offers superior quality system encoding for IPTV, cable, satellite and broadcast. It delivers greater reliability and flexibility with lower transmission delay to ensure media organizations use bandwidth more efficiently and ensure consumers receive a high quality viewing experience.

Tata Sky chief technology officer Yigs Riza, says: "As a long-term strategic partner of Tata Sky, Ericsson has continuously delivered significant bandwidth efficiencies year-over-year and its expertise will enable us to develop and deliver 50 new HD channels which respond to today's growing market expectations. Ericsson's AVP 4000 compression platform will not only significantly extend our channel offering, but also deliver the high quality, reliability and operational flexibility that our subscribers expect."

Ericsson head of technology, TV & media, Giles Wilson, says: Ericsson is focused on providing its customers with the necessary technologies, innovations and services to help them do this. This latest project with Tata Sky reflects our continued commitment to offering market leading services that help our customers to achieve success through the delivery of more high quality content experiences to wider audiences."

Ericsson is a world leader in communications technology and services. Its services, software and infrastructure - especially in mobility, broadband and the cloud - are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

Listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York, Ericsson supports networks that connect more than 2.5 billion subscribers. Forty per cent of the world's mobile traffic is carried over Ericsson networks.

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