DTH

15-20% of total WC viewership for SonyLiv was female

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/09/dishtv.jpg?itok=erpZ62mh

MUMBAI: FIFA World Cup (WC) 2018 has surpassed the expectation of Sony Pictures Networks India's digital arm, SonyLiv, by miles in terms of viewership numbers and brand associations. It had just 15 brands on board in the first week but completed the event with a total of 36.

The matches falling into India's primetime slot may have worked well in its favour giving it 70 million online viewers. Surprisingly, 15-20 per cent of viewership was contributed by female fans and the remaining by male supporters.

SPN head-digital business Uday Sodhi noticed some interesting things in this WC. “Firstly, India has become a big football nation globally on digital. Secondly, in the first couple of days of the tournament, we crossed the numbers of entire Euro 16. We have seen a huge growth in terms of advertiser and the approach of brands to digital advertising.” In Euro 16, Sony had just five to seven brands.

Sodhi believes that football has finally arrived in India. The second big event after Olympics garnered eyeballs from Kerala, Bengal, Pune, Ahemdabad and Lucknow apart from the metro cities. “In terms of traffic and concurrency, we are among the top two platforms in Asia Pacific and Japan, according to Akamai,” he added.

“The overall complexity that we were handling was very high because of six language feeds, two streams, paid and free feed (with five minutes delay). On an average, a viewer spent close to 15-16 minutes per match and the finals registered 1.5-2 million concurrent users on the digital platform.”

There were a few hiccoughs. The first match of the WC didn’t go as planned. Instead of a five-minute delay on the ad-supported feed, there was a slightly longer delay of 10-15 minutes. But it picked and surged forward.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Dish_TV-800.jpg?itok=zsxyWaFy
DTH players eliminate network capacity fees on FTA channels

Major DTH players like Tata Sky, Dish TV and Sun Direct have removed the Network Capacity Fee (NCF) on free-to-air (FTA) channels above the required 100 channels, according to a report by Telecom Talk.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/DD-Free-Dish-Story.jpg?itok=GKooPMK0
DD Free Dish e-auction: Prasar Bharati nets Rs 395 cr from sale of 40 Free Dish DTH slots

The first e-auction of Doordarshan’s FTA DTH platform, FreeDish, after recommencement witnessed intense competition.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/13/dish-tv.jpg?itok=Sr49N0Mj
Dish TV partners with Zoya Akhtar’s ‘Gully Boy’ to promote freedom of choice

Dish TV India Limited, the world’s largest single-country DTH Company has entered into an in-film marketing association with Tiger Baby & Excel Entertainment’s forthcoming movie ‘Gully Boy’, starring Dish TV brand ambassador Ranveer Singh.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/12/jaw.jpg?itok=0wm0qkTr
Jawahar Goel expects 20% reduction in Dish TV’s content cost under new tariff regime

With the new tariff order being implemented from 1 February, India’s largest DTH operator Dish TV expects the overall content cost of the company to come down by at least 20 per cent. The DTH brand also thinks that the regulatory framework will help DTH operators to add more subscribers as many...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/11/shortstv.jpg?itok=8ybYxp3K
Tata Sky shortstv to showcase oscar nominated short films all through february

To celebrate Oscar season this month, Tata Sky ShortsTV has planned a power-packed schedule filled with carefully curated Academy acclaimed shorts.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/07/dd.jpg?itok=xK0mb7de
Placement of channels on DD Free Dish on 1 March

A few days ago, Prasar Bharati had invited applications from private channels for participating in its 38th online e-auction for filling up of 54 vacant of MPEG-2 slots on its DD FreeDish DTH service.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/07/jaw.jpg?itok=ZFoQ8ouq
Dish TV's Jawahar Goel says cable bills won't increase in new TRAI tariff regime

Managing director of Dish TV Jawahar Goel, on Wednesday, allayed fears of consumers, saying there was no question of cable and DTH prices increasing due to the TRAI tariff order. According to him, there has been a reduction in the bills of consumers who have moved to the new regime.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/07/airtel.jpg?itok=1xzz_vxa
TRAI issues show-cause notice to Airtel over DTH service blackouts

Telecom and DTH operator major Airtel has been served a show-cause notice by the Telecom Regulatory Authority of India (TRAI) over issues of blackout faced by some Airtel Digital TV subscribers during transition to the new tariff regime, a report by news agency IANS said.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/06/dish-TV.jpg?itok=c-WR2mVN
Dish TV repeats profits in Q3 2018 post merger

Indian direct to home (DTH) behemoth Dish TV India Ltd (Dish TV) reported profit after tax (PAT) of Rs 152.69 crore for the quarter ended 31 December 2018 (Q3 2019, quarter under review) as compared to loss of Rs 168.29 crore in the corresponding year ago quarter and a profit of Rs 19.73 crore in...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories