Videocon d2h’s new brand campaign to feature Parineeti Chopra

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By indiantelevision.com Team Posted on : 06 Jun 2014 06:25 pm

NEW DELHI: Top Bollywood actor and talented personality Parineeti Chopra is to be the new face of Videocon d2h and will feature in their upcoming brand campaign that focuses on Indian values.
 
Through the new campaign, the brand will showcase its innovative and technologically advanced Unlimited Asli HD Recorder and the new Radio Frequency Remote with earphones which assures convenience and comfort for television viewing.
 
Videocon director Saurabh Dhoot said, “Indian values epitomize our society. They are a part of our lifestyle and culture. Our new brand campaign featuring Parineeti captures some of these sentiments of Indian values and integrates it with our product deliverables. We believe Parineeti is the most appropriate choice to communicate our brand values. With all these unique features, one can attend to others, without missing the action on TV.”
 
Videocon d2h CEO Anil Khera added: “With Videocon d2h, now you can pause your TV, record unlimited content, which means you will not have a problem being interrupted anymore. We are happy to have Parineeti as a part of the Videocon d2h family.  In addition to her acting talent, her connect with the Indian masses will definitely help us reach out to our customers. Our main focus is to enhance the customers’ television viewing experience.”
 
The campaign highlights the solution Videocon d2h will provide its customers with this new product that gives the option of Recording, Pause Live TV, rewind-forward.
 
“I am very excited and privileged to be part of the Videocon d2h family, India’s fastest growing DTH service. It is a great brand with awesome services like a recording service that they have brought to the Indian consumer at just Re.1 per day and innovations like a RF remote, which you can just plug earphones into and enjoy a private TV viewing experience. What I loved about this campaign is the way in which Indian values are portrayed; it's quite different and fun. We are all brought up on strong values and so I think it is a nice message to keep Indian values intact. I myself have seen these values disappearing when we are glued to TV. It is a campaign I could really relate to and I think people will as well”, Parineeti Chopra said.
 
Videocon d2h currently offers 500 Channels and Services which includes 27 Asli “HD” channels & services and a host of regional channels.

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