DTH

Tata Sky looks to up VAS, VOD revenue; partners Suniel Shetty for fitness service

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/dth-images/2015/10/04/tata%20sky%20logo.jpg?itok=_T6z1Pgh

MUMBAI: Eyeing a larger share of revenue from the Value Added Service (VAS) and VOD (Video on Demand) pie, direct-to-home (DTH) operator Tata Sky has partnered with Suniel Shetty and Adarsh Gupta’s lifestyle and health initiative Brilliant Living TV to launch a fitness-based interactive service - 'Actve Fitness.’

The new service will allow subscribers to get access to fitness trainers and wellness experts 24x7 at the cost of Rs 59 per month.



 

The DTH operator recently added ‘Actve Fitness’ to their bouquet of VAS. While on-air fitness programs have been tried many times on TV, this is the first time a DTH player in India has introduced an on demand fitness solution for its customers.



 

The new service was unveiled by Salman Khan, who also explained the advantages of Actve Fitness from a fitness enthusiast’s perspective.



 

Tata Sky chief commercial officer Pallavi Puri says, “In line with our attempt to keep innovating the VAS section, we are constantly researching. Our research showed that our users are very health conscious. They want to look fit and live a healthy lifestyle. But not everyone has the access to gyms, fitness equipments or proper trainers. Even if they have access to such facilities, availability of convenient time becomes an issue for many who lead a busy life. I would say this service is a smarter and personalised way to take control of one’s health from the comfort of your homes.”



 

Effective 5 October, Tata Sky subscribers will be given a ‘missed call number’ that will lead them to activate this new service. Interested users can also send SMS requests, or  log in to the DTH player’s website, or subscribe to the service through their television sets. Puri expects the service to appeal to their customer base from all demographies.



 

Apart from creating a buzz by inviting Khan for the launch, Tata Sky has also put in place a marketing strategy for the new service. “We are targeting communication towards our customers through our landing channel No 100, which will showcase advertisements informing viewers about the new service. We are also looking digital promos, and tele-calling as ways to promote the service among our customers,” explains Puri.



 

Puri further adds that having Brilliant Living TV as a partner broadened their scope and quality of the content they can offer through the service. “Brilliant Living TV is delighted to be associated with Tata Sky to bring Actve Fitness to Indian homes. Our focus has been on creating passion and excitement for fitness amongst all Indians by guiding them through fitness exercises such as work-out videos, yoga and meditation. Now for the first time these services will be available to viewers at home through a DTH platform,” said Brilliant Living TV founder Adarsh Gupta.



 

Available in both Hindi and English, the content for the service has been curated by Brilliant Living TV, with Suniel Shetty being an active part of it. “With the inception of Brilliant Living TV, we could gather industry experts under one roof and with the help of Tata Sky Actve Fitness we are able to reach out to the mass. Continuing my effort, I am looking forward to a healthy India in the near future,” says Shetty.



 

Shetty has roped in celebrity fitness trainers like Yasmin Karachiwala, Kaizzad Capadia, Abbas Ali and Grand Master Shifuji amongst others for Actve Fitness. Each of them have shared workout and yoga sessions, self-defence and celebrity fitness tips that anyone can follow at home, without the need of any professional equipment. The interactive service also lets one set a Weight Tracker and check the Calorie Counter for the kind of food they consume. 



 

Each day of the week will focus on a different body part for exercising, with Monday dedicated to full body workout. Apart from that, the service also offers half hour modules for the subscribers, who can choose from a category of wellness regimes to customise according to their needs.



 

Specials include different schools of yoga such as Ashtang yoga, Vinyasa Yoga, Hatha yoga; meditation, work outs like a kickboxing, fusion martial arts, and more. They also offer women’s special fitness trainings that cover self-defence, dance workout and event pre-natal yoga.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/gopal.jpg?itok=zJ83LH-Y
Airtel Digital TV revenue, PAT and EBITDA up in Q3 2018

MUMBAI: Bharti Airtel’s DTH arm Airtel Digital TV has seen a 10.4 per cent revenue growth in the quarter ending 31 December 2017 (Q3-2018) compared with Q3 2017 (y-o-y). Earnings before interest, taxes, depreciation and amortisation (EBITDA) grew by 22 per cent y-o-y in Q3 2018. Airtel DTH’s...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/13/kalanithi-maran-%281%29.jpg?itok=aSSe1zix
Sun Direct adds Sun NXT free with DTH subscription

MUMBAI: Sun Direct is finding ways to hold on to its subscriber base amidst the hordes of consolidation and shutdowns happening in the industry. Strengthening its hold in the South, which forms the largest chunk of its territory, it has announced a free membership of its video-on-demand (VOD)...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/12/dth.jpg?itok=EqUIq3BD
Dish TV re-evaluating Videocon d2h merger

MUMBAI: The Dish TV-Videocon d2h merger had reached the final stage with the Ministry of Information and Broadcasting (MIB) giving it the green signal. Then, suddenly on 22 December, Dish TV announced that the union would be delayed beyond 27 December 2017 citing technical reasons. Now those...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/10/Tata_Sky-Irdeto.jpg?itok=Lb7nEOcq
Tata Sky partners Irdeto to secure content

MUMBAI: Tata Sky has signed a deal with Irdeto to ensure the safety of the DTH operator's content relayed to any device across its satellite and over-the-top (OTT) platforms. The company will be implementing Irdeto’s Cloaked CA and middleware technologies for better customer experience.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/sun.jpg?itok=VhlgyqGe
Sun Direct may add 20 HD, 100 SD channels

Sun Direct, the DTH service from Sun Network, is likely to add 20 new high definition (HD) and 100 new standard definition (SD) channels and has been allocated 144 MHz of spectrum on the recently launched Measat-3B satellite.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/30/tata-sky_0.jpg?itok=4XXIn0LI
The party continues on Tata Sky Mobile app

The Tata Sky Mobile App streamed every pulsating beat spinning out from the turntables of the EDM scene’s biggest stars to smartphones around the country, as the second day of the Ola Sunburn Festival 2017 turned the volume up on the year’s biggest party.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/29/dth.jpg?itok=HBpsrx9Z
DTH subscriber growth down in second quarter

BENGALURU: The carriage industry and more specifically the direct to home or DTH industry had a disappointing fiscal year 2017 (FY-17, year ended 31 March 2017) in terms of subscriber growth. Going by the subscriber numbers data of the six private DTH players in India provided by the Telecom...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/27/tata-sky.jpg?itok=9cIwrdhe
Tata Sky ties up with Ola Sunburn Festival 2017 to bring the biggest EDM extravaganza to small screens

MUMBAI: Tata Sky, India’s leading content distribution platform, tied up with Ola Sunburn Festival 2017, one of the largest music festivals in the world, to bring its eclectic mix of music, entertainment, experiences, celebration and lifestyle straight to the small screens. Apart from live...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/23/tax.jpg?itok=8K08uQQj
Punjab govt to levy entertainment tax on cable, DTH

MUMBAI: The Punjab government is cracking down on errant cable ops by getting them to be accountable. It has added entertainment tax to cable and DTH connections. All local gram panchayats and state bodies will collect Rs 5 per month on a DTH connection and Rs 2 a month on cable TV from operators...

DTH DTH Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories