DTH

Tata-Sky leases Insat 4A; to offer 150 channels

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/dth-images/2014/02/21/tata%20sky.jpg?itok=u_Z7GQ8-

MUMBAI: The countdown is well and truly on for Tata Sky Ltd, the Tata-Star joint venture, to launch direct-to-home (DTH) services in India.

Tata Sky announced today that it has signed an agreement with the Indian Space Research Organisation (Isro) to lease all 12 Ku-band transponders on the Insat 4A satellite. These transponders will be used by Tata Sky to provide about 150 channels in digital quality to Indian homes, including those in the remote interiors.

Additionally, the company, formerly called Space TV, announced its re-christening to Tata Sky Ltd, and the branding of its DTH service as Tata Sky (and not T-Sky as earlier announced).

"We will be launching our service with 150 channels," says Tata Sky Ltd CEO Vikram Kaushik.

On being queried as to how 150 channels could be offered with 12 Ku-band transponders, he refuses to spell out the compression technology the company plans to use.

Industry experts say 10 channels can be comfortably squeezed in per transponder. But with statistical multiplexing, Tata Sky can be able to accommodate 150 channels, they add.

The other option to ramp up more channels in 12 Ku-band transponders is to use MPEG-4 compression technology, but experts say the product is not fully out yet in the market and the price is not attractive at this stage.

The company is planning to launch its services in March-June 2006. But aren't 8-10 clearances still to be obtained from various ministries? "We expect to get all the clearances very soon," says Kaushik.

Commenting on signing up with Isro, Kaushik says: "Tata Sky is proud to use an Indian satellite to deliver its service to all television viewers in India. We are excited that our DTH service will be beamed from Isro's Insat 4A, the most advanced and high-powered Ku-band communication satellite in the region. This will enable Tata Sky to offer superior picture and sound quality with a wider range of channels, giving us a competitive edge in the market."

Adds executive director of Antrix Corporation, the marketing and export arm of the department of space and Isro, KR Sridhara Murthi, "We are very happy to partner with Tata Sky in their endeavour to bring about a revolution in television-viewing to India. The Insat 4A satellite has been developed keeping the local requirements in mind and will enable Tata Sky to provide superior coverage all across India."

According to an official release, Tata Sky plans to offer its subscribers cable channels, new innovative programming and interactive services.

As already reported by indiantelevision.com, Isro is planning to launch Insat 4A from Kourou, French Guayana, on 16 December. According to information available with this website, after launch, a satellite takes anywhere between one to two months to settle into its geostationary orbital slot. What follows then is a month of signal testing after which the service can be offered to consumers. Going by this timeline, Tata Sky should become operational anytime between March and June 2006.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/tatasky.jpg?itok=Y2sZ5wSo
Tata Sky to launch Telugu and Tamil cinema

Tata Sky recently launched value-added services - Tata Sky Telugu Cinema and Tata Sky Tamil Cinema, priced at Rs 45 per month. The ad-free services are affordable by people of all age groups, geographical and socio-economic boundaries.

DTH DTH Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/ranveer.jpg?itok=W_RO0Yw7
Dish TV appoints Ranveer Singh ahead of festive season

DTH operator Dish TV has launched its new campaign with Bollywood superstar Ranveer Singh as its ambassador.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/05/airtel.jpg?itok=zSxIZGYW
DTH subscriber growth slow in first half of 2018

Growth of direct to home (DTH) subscriber base of private players in India was the slowest in five half-years for the half year ended 30 June 2018 (HY 2018, half year under review) as per Telecom Regulatory Authority of India (TRAI).

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/04/dishtv.jpg?itok=Z1OZlGPa
DishTV launches ‘Thriller Active’ service on both platforms

Dish TV India Limited, world’s largest single-country DTH Company, is delighted to introduce a never heard before value added service-

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/03/mukund.jpg?itok=aherJfrS
Dish TV ropes in Mukund Cairae as biz head sports and exclusive content

Dish TV, the largest DTH operator in India, has appointed Mukund Cairae as business head sports and exclusive content.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/02/tata-sky.jpg?itok=Wyr_FoNg
SPN’s riposte to Tata Sky yanking off its channels

A commercial dispute with Sony Pictures Networks India (SPN) and TV Today group has left DTH provider Tata Sky’s subscribers in a rather tricky position.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/01/mib.jpg?itok=EEA-Y5iZ
MIB reiterates 45-day alert to pubcaster on sports signal sharing

Ministry of Information and Broadcasting (MIB) has reiterated that broadcast rights holders of sporting events for the India region should inform pubcaster Prasar Bharati of signal sharing details at least 45 days in advance.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/dish.jpg?itok=hdGGyObD
D2H brand increases focus on South, launches new customer awareness TVC campaign

D2H, brand of Dish TV India Limited, the world’s largest single-country DTH Company, has launched a 360-degree TVC campaign for its southern market, highlighting the maximum number of entertainment offerings by the brand.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/Irdeto.jpg?itok=eNVZmdQz
Irdeto Partners with Airtel to Secure Content on Airtel’s Digital TV Platform

Irdeto has partnered with Bharti Airtel (“Airtel”), India’s largest telecommunications service provider, to secure all content offered on Airtel’s Digital TV services. As part of the strategic partnership, Irdeto will deploy its security solutions to secure the linear channels offered on the set-...

DTH DTH Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories