DTH

Tata Sky inks deal with ThinkAnalytics for personalised content recommendations

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MUMBAI: Leading DTH brand Tata Sky has selected content recommendation Engine ThinkAnalytics to power its personalised content recommendations across connected devices. The yet-to-be-launched service will be available on Tata Sky’s applications across mobile and PC platforms to begin with.

Tata Sky has partnered with ThinkAnalytics because of its proven skill to scale to millions of users along with its track record in helping Pay-TV and OTT operators to boost engagement and loyalty.

The company believes that a personalised contextual recommendation will give users a new realm of experience.

“ThinkAnalytics has a strong reputation as the market leader in personalized recommendations and we are confident that together we can get a better understanding of our customers’ behavior and build a superior, customized experience for them across our connected platforms,” Tata Sky chief commercial officer Pallavi Puri said.

While content discovery is an issue for users across platforms, Tata Sky subscribers will find it easier to find content on the back of advanced AI and machine learning techniques. The content discovery platform is combined with ThinkMovies and ThinkTV semantic microgenre metadata to enhance the level of personalisation of the content recommendations.

 “Tata Sky is India’s leading content distribution platform and a brand that strongly believes in pushing the innovation boundaries to simplify and enhance the user journey. By offering personalised recommendations across connected devices, Tata Sky’s customers will find it really easy to discover relevant live and on-demand content to watch, boosting viewer engagement and increasing loyalty,” Think Analytics APAC senior VP Alan Dishington said.

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