Sun Direct's home channel is media planners’ new destination

MUMBAI: South Indian direct-to-home (DTH) player Sun Direct is all set to take advertising on its DTH home channels to a new level. Keeping in mind the increasing number of advertisers opting for slots on DTH home channels over regular TV channels, Sun Direct has taken a stride towards creating awareness about the available platform.

In the current digital era, many advertisers opt for advertising in the home channels of the DTH player, which gives innumerable benefits to the brands as it is reaches the target audience. As a major DTH player in South India, Sun Direct has expanded its home channel platform for advertisers to showcase their brands.

All e–shopping advertisers associated so far gave a positive feedback for Sun Direct viewers for their advertisements resulting in better sales; excluding other brands that have advertised in the platform. The home channel has a mandatory 10-second duration of ads during the booting of the set–top–box so that the viewers get to watch the ad completely. Sun Direct has been innovating to provide services of great quality to both its subscribers and advertisers.

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