NEW DELHI: Rishtey owned by Viacom18, Zee Anmol and Star Utsav are among the six slots filled through the 14th online e-auction for the direct-to-home (DTH) service of Doordarshan Freedish conducted on 11 and 12 August.
Doordarshan sources told indiantelevision.com that the slots were auctioned in the range of Rs 4.5 crore to Rs 4.7 crore, while the reserve price had been Rs 3 crore. The other slots went to Big Magic, B4U Music, and Shree News.
The e-Auction was conducted by Synise Technologies, Pune, on behalf of Prasar Bharati.
Prasar Bharati CEO Jawhar Sircar had said earlier this month that the aim was to reach the target of 97 channels by October-end and 125 by March-end.
The participation amount given by the channels had been Rs 1.5 crore which was deposited in advance along with processing fee of Rs 10,000 (non-refundable).
Applicants also deposited a demand draft of Rs 5,500 as registration amount (mandatory) favouring Synise Technologies, payable at Pune at the time of submission of the application.
Prasar Bharati sources said that the demand drafts of unsuccessful bidders were to be returned within a week after the e-auction process was completed.